COMMUNICATION
Communication is everything. Our work primarily involves engaging the relevant target audience with compelling messages to inspire a reaction/action. Additionally, consideration of the marketing/sales funnel is important. Throughout the addressing process, it takes at least 5-7 contacts with a message to be effective.
große Idee
01
The Big Idea is the one "good idea" that is developed based on the briefing and the elaborated strategy. It then refers to the communication for a defined period. This can be quarters if the period is rather short due to the client's campaign fundamentals. Or it concerns a longer period.
Big Ideas should be developed by the team in the form of brainstorming sessions and also be subject to critical discussion.
If deemed good, it subsequently defines the guidelines for creation and all further steps.
creation
02
What would an agency be without creative power? Without an outside perspective on the client and their strengths? Our creation develops creative moments that have an impact – and sustainably so.
Creation is often misunderstood. We have already had quite a few discussions with buyers who did not see the value. This is certainly also due to the function.
Our creative team develops exciting creation, visual moments based on the aforementioned services, and puts them into implementation.
creation
02
What would an agency be without creative power? Without an outside perspective on the client and their strengths? Our creation develops creative moments that have an impact – and sustainably so.
Creation is often misunderstood. We have already had quite a few discussions with buyers who did not see the value. This is certainly also due to the function.
Our creative team develops exciting creation, visual moments based on the aforementioned services, and puts them into implementation.
creation
02
What would an agency be without creative power? Without an outside perspective on the client and their strengths? Our creation develops creative moments that have an impact – and sustainably so.
Creation is often misunderstood. We have already had quite a few discussions with buyers who did not see the value. This is certainly also due to the function.
Our creative team develops exciting creation, visual moments based on the aforementioned services, and puts them into implementation.
creation
02
What would an agency be without creative power? Without an outside perspective on the client and their strengths? Our creation develops creative moments that have an impact – and sustainably so.
Creation is often misunderstood. We have already had quite a few discussions with buyers who did not see the value. This is certainly also due to the function.
Our creative team develops exciting creation, visual moments based on the aforementioned services, and puts them into implementation.
TONE OF VOICE
03
Tone makes the music. A defining sentence that aims to bring words to life. For the power of words, the way in which they are formulated and addressed, is a key factor in communication.
It is therefore about language and expression. This starts with "you" or "Sir/Madam". But it goes far beyond that. For example, which words are used and which language form is avoided.
The tonality can be clearly defined just like the creation and corporate design/identity. And it should be.
TONE OF VOICE
03
Tone makes the music. A defining sentence that aims to bring words to life. For the power of words, the way in which they are formulated and addressed, is a key factor in communication.
It is therefore about language and expression. This starts with "you" or "Sir/Madam". But it goes far beyond that. For example, which words are used and which language form is avoided.
The tonality can be clearly defined just like the creation and corporate design/identity. And it should be.
TONE OF VOICE
03
Tone makes the music. A defining sentence that aims to bring words to life. For the power of words, the way in which they are formulated and addressed, is a key factor in communication.
It is therefore about language and expression. This starts with "you" or "Sir/Madam". But it goes far beyond that. For example, which words are used and which language form is avoided.
The tonality can be clearly defined just like the creation and corporate design/identity. And it should be.
TONE OF VOICE
03
Tone makes the music. A defining sentence that aims to bring words to life. For the power of words, the way in which they are formulated and addressed, is a key factor in communication.
It is therefore about language and expression. This starts with "you" or "Sir/Madam". But it goes far beyond that. For example, which words are used and which language form is avoided.
The tonality can be clearly defined just like the creation and corporate design/identity. And it should be.
advice
04
Communication is also consulting. Because we are experts in communication and this claim permeates the entire agency. Our consulting services help to avoid "traps" and keep all important topics in view.
The GDPR would be an example of this, but also budgets and media costs that are necessary to ensure ideas are internalized within the target group.
Our consulting covers the entire spectrum of services of an advertising agency/digital agency.
advice
04
Communication is also consulting. Because we are experts in communication and this claim permeates the entire agency. Our consulting services help to avoid "traps" and keep all important topics in view.
The GDPR would be an example of this, but also budgets and media costs that are necessary to ensure ideas are internalized within the target group.
Our consulting covers the entire spectrum of services of an advertising agency/digital agency.
advice
04
Communication is also consulting. Because we are experts in communication and this claim permeates the entire agency. Our consulting services help to avoid "traps" and keep all important topics in view.
The GDPR would be an example of this, but also budgets and media costs that are necessary to ensure ideas are internalized within the target group.
Our consulting covers the entire spectrum of services of an advertising agency/digital agency.
advice
04
Communication is also consulting. Because we are experts in communication and this claim permeates the entire agency. Our consulting services help to avoid "traps" and keep all important topics in view.
The GDPR would be an example of this, but also budgets and media costs that are necessary to ensure ideas are internalized within the target group.
Our consulting covers the entire spectrum of services of an advertising agency/digital agency.
Cool ideas
Cool ideas
Cool ideas
Cool ideas
Creative excellence
Creative excellence
Creative excellence
Creative excellence
Big Idea
The one big idea that provides the campaign framework.
Big Idea
The one big idea that provides the campaign framework.
AI
We use artificial intelligence. It helps us to be better and more efficient.
AI
We use artificial intelligence. It helps us to be better and more efficient.
Digital Experts
We know each other. The digital space is an essential driver for everything we do.
Digital Experts
We know each other. The digital space is an essential driver for everything we do.
Experience
On the market for over 30 years. For top clients from various industries.
Experience
On the market for over 30 years. For top clients from various industries.
Think long-term
The timeline is important. Communication takes time to take effect.
Think long-term
The timeline is important. Communication takes time to take effect.
Patience
No hurry, creative power needs a calm minute.
Patience
No hurry, creative power needs a calm minute.
Mutt
A lot of money or a lot of courage. We want to dare to do something, so a lot of courage.
Mutt
A lot of money or a lot of courage. We want to dare to do something, so a lot of courage.
Guardrails
We must be distinctive, and that is only possible with certain frameworks.
Guardrails
We must be distinctive, and that is only possible with certain frameworks.
B2B and B2C
Operating in both segments, top references on board.
B2B and B2C
Operating in both segments, top references on board.
Technology
Much can be accomplished with the use of appropriate tools, we know which ones.
Technology
Much can be accomplished with the use of appropriate tools, we know which ones.
Partner
We stand by your side and see ourselves as your sparring partner.
Partner
We stand by your side and see ourselves as your sparring partner.
KPI
Measurability in focus. Success can be represented in numbers and values.
KPI
Measurability in focus. Success can be represented in numbers and values.
Questions and Answers
FAQ for the most relevant questions about our communication services.
Do you have a creative team in the agency?
Can you communicate in B2B and B2C?
Can you work nationwide?
Where do you see your strengths?
Why should we work with you?
Are you also doing projects?