Drinkmate
The Drinkmate is an all-purpose soda maker. It can carbonate not only water but also juices, wines, etc. This gives it a unique selling point compared to the pure water carbonators from Sodastream, Brita & Co.
Customer
Drinkmate US
Industry
Household
Service
Website Development
Ad Management
Creation
Social Media
Runtime
since 2023
Overview
dietz.digital has been commissioned to develop a digital marketing strategy tailored to the German market. Since the beginning of 2024, we have been taking care of Drinkmate and have launched a new website as the first step on this journey.
Challenge
Carbonating wines or other beverages is not the focus of the German market. Therefore, it is more of a niche. However, the marketing strategy of I Drink Products Inc. from the USA is set globally, and in the German-speaking region, Germany is the most important market. The key advantages of Drinkmate need to be made appealing to German consumers as well.
solution
The website, the SEO performance in the German market, and the active use of Google Ads are the focus of the visibility campaigns. For Drinkmate, creative approaches were developed, which were implemented in various forms of display, PMax, and other ads.
result
The active sales through the US shop and the Amazon sales have significantly increased. The brand is much more present and perceived as higher quality. We will continue to support Drinkmate in the future and look forward to further strengthening the brand and new product innovations.
