Inspire the Future

PUBLIC AI GUIDELINES of the agency dietz.digital


We use Artificial Intelligence in a targeted manner to achieve better and faster results for our clients – responsibly, transparently, and in compliance with the GDPR. These guidelines describe the principles behind this.

In addition to these public AI guidelines, there are internal AI guidelines that document the internal handling of AI, personal data, and other topics.


  1. Humans decide
    AI supports our work, but does not replace human judgment. All results are reviewed by experts before we use them.


  2. Data protection takes priority
    We process personal data only with a valid legal basis and work exclusively with providers with whom a data processing agreement has been concluded. The principle of data minimization applies.


  3. Confidentiality
    We treat client and project data confidentially. Access credentials and sensitive information are not entered into AI tools.


  4. Quality and factual accuracy
    We check AI results for accuracy and quality. We do not adopt unverified content.


  5. Transparency
    Where AI significantly contributes to a result, we are open about it.


  6. Fairness and employee protection
    We do not use AI to monitor employees, nor as a basis for personnel decisions.


  7. Secure, verified tools
    We only use approved and verified AI services.


  8. No use for AI training
    Under no circumstances are client and project data passed on to AI providers for training purposes or similar use. For the AI services we use, the contractually agreed exclusion of training use applies to client data (Commercial Terms of Service of the respective provider).

dietz.digital – Inspire the future!


Manifesto of the agency dietz.digital


The digital age sets new standards.

With challenges we face every day:


It is about concretizing wishes and giving them an individual shape.

Elevating the play with trends to a new level.

Utilizing progress to fully unleash great ideas.

We embrace these challenges – with passion, enthusiasm, and dedication.

We know exactly what is expected of us.


The status quo is not enough, which is why we define our playing field ourselves.

That’s how we develop the trends of tomorrow.

We let ourselves be carried away by progress to find new paths.

And we have the courage to take these paths.


A dialogue is more than just a conversation.

It is our guide to shared success.

Know-how is more than just the basis for effective concepts.

It is our experience that brings ideas to life.

Technology, AI, and creativity are more than just a mere connection.

It is our symbiosis to create great experiences.


And our work is more than just purpose-fulfilling results.

They are growing solutions that adapt dynamically.

When we act, we have the future in mind.

Because we are true digital natives.

Because we want to make a difference.


Because our customers' enthusiasm is our commitment.

And because regression is not an option for us.

dietz.digital – Inspire the future!