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Account management includes the support and maintenance of customer relationships within a company. It involves managing customer accounts, developing tailored solutions, and ensuring customer satisfaction. The goal is to build long-term partnerships, promote customer loyalty, and achieve business objectives through effective communication and service.

ActiveCampaign is an all-in-one platform for marketing automation and CRM. It provides tools for email marketing, segmentation, lead scoring, automation, and CRM integration. Through personalized communication and automation, ActiveCampaign helps businesses build relationships with customers, increase conversions, and maximize revenue.

"Add-to-Basket" is a feature on e-commerce websites that allows users to add products to their virtual shopping cart while shopping online. This action signals interest in purchasing and enables users to collect products before starting the checkout process.

Adobe Experience Manager (AEM) is a comprehensive content management platform that helps companies create, manage, and deliver personalized digital experiences. As part of the Adobe Experience Cloud, AEM combines powerful tools for web content management, digital asset management (DAM), forms, sites, and more – all in one central solution.

The core of AEM lies in its ability to manage content across channels – whether for websites, mobile apps, email campaigns, or social media. The platform enables marketing and content teams to efficiently create and adapt content in real time without relying on technical support. The visual interface is intuitive and allows drag-and-drop functionality, greatly simplifying editing.

A particular highlight of AEM is the integration of Adobe Assets, an integrated DAM system. This allows for the central storage, management, and distribution of digital assets such as images, videos, or documents. Thanks to AI-powered features – such as automatic tagging through Adobe Sensei – managing large media databases becomes significantly easier.

Furthermore, AEM offers powerful personalization features: content can be specifically tailored to certain target groups, regions, or devices. This ensures a consistent and individualized user experience across all touchpoints.

AEM is modular and is suitable for both large enterprises and international brands with high demands for scalability, security, and integration. The platform can flexibly connect with other Adobe solutions as well as third-party systems.

In summary, Adobe Experience Manager is a central tool for modern digital experiences – from content creation to targeted delivery, all controlled through a powerful and user-friendly platform.

Artificial Intelligence (AI) refers to computer programs and systems that exhibit human-like abilities in perception, analysis, decision-making, and problem-solving. AI uses algorithms and machine learning to process data and recognize patterns, in order to make intelligent decisions and perform tasks autonomously.

An Alt-Title (alternative title) is an additional title for content such as books, movies, or articles. It provides a concise description of the content and helps with search engine optimization (SEO). Alt-Titles improve findability and give additional information without replacing the main title.

Amazon A+ is a feature for sellers that allows enhanced product descriptions. It enables the integration of high-quality images, videos, and other content to make product pages more engaging and informative. A+ Content can increase the conversion rate and improve the shopping experience for customers.

Amazon A9 – The Invisible Force Behind Search Results

Amazon A9 is the name of Amazon's search and ranking algorithm that decides which products are displayed in response to a search query and in what order. The goal of A9 is to present buyers with the most relevant and likely best-selling products as quickly as possible. For sellers, this means: those who want to be successful on Amazon must understand how A9 works.

The algorithm analyzes various factors. At the forefront are relevance and performance. Relevance is primarily determined by the quality of product data – that is, by titles, bullet points, product descriptions, backend keywords, and images. Performance refers to actual sales figures, conversion rates, customer reviews, and availability.

A unique feature of Amazon A9 compared to classic search engines like Google: Amazon profits from the sale of products. Therefore, A9 prioritizes those products that are more likely to lead to a purchase. Price, shipping speed (such as Prime delivery), and inventory also significantly influence the ranking.

Sellers can influence the ranking through targeted optimization measures. These include clean keyword research, optimized product pages, professional images, and the establishment of good reviews. Paid advertising through Amazon Ads also plays an important role in further increasing visibility.

Important to know: Amazon is constantly evolving its algorithm. What works today may be adjusted tomorrow. Therefore, continuous monitoring and optimization is essential.

Conclusion: Amazon A9 is the heartbeat of the Amazon marketplace. Those who understand and strategically use its mechanisms can achieve significantly more visibility and thus revenue on the platform. The Amazon A9 search is independent of the Vendor or Seller model.

Amazon Seller – The Independent Seller on Amazon's Marketplace

An Amazon Seller is a merchant who sells their products independently to end customers through Amazon's marketplace. In contrast to the Amazon Vendor, where Amazon acts as the seller, the Amazon Seller remains responsible for pricing, marketing, and customer contact.

Sellers generally have two options for distributing their goods: They can either handle storage and shipping themselves (FBM – Fulfilled by Merchant), or they can utilize the service FBA – Fulfilled by Amazon, where Amazon takes care of storage, shipping, returns, and customer service. FBA offers many advantages, such as Prime shipping and higher visibility, but it also incurs additional fees.

A major advantage of the Seller model is the flexibility. Sellers can determine their prices, adjust their product range at any time, and communicate directly with their customers. This allows them to retain more control over their brand and sales strategy. At the same time, Amazon as a platform provides access to millions of potential buyers worldwide, significantly easing market entry.

Amazon provides Sellers with extensive tools through the Seller Central Portal: product listings, advertising options (e.g., Amazon Ads), reports on sales, inventory, and customer satisfaction. Programs like Amazon Brand Registry and Amazon Vine also help protect brand presence and generate reviews.

However, there are also challenges: competition on Amazon is intense, pricing and margin pressures are high, and negative reviews can quickly undermine visibility. Additionally, Sellers must constantly monitor their product quality, delivery speed, and customer satisfaction.

Conclusion: The path as an Amazon Seller offers enormous opportunities but also requires strategic thinking, good organization, and continuous optimization. Those who master these challenges can build a very successful business on Amazon.

Amazon Vendor is a program where manufacturers sell their products directly to Amazon. Amazon orders the goods directly from the manufacturer and manages storage, sales, and shipping. The manufacturer has less control over pricing and inventory management, but benefits from Amazon's reach and logistics infrastructure.

AMS (Amazon Marketing Services) is an advertising platform from Amazon that allows sellers to target their products for promotion and increase their visibility on the platform. With AMS, sellers can run keyword-based ads to reach relevant customers and boost sales.

Android is a mobile operating system developed by Google, based on Linux. It is the most widely used platform for smartphones and tablets worldwide. Android offers a user-friendly interface, extensive customization options, and access to millions of apps through the Google Play Store.

An API (Application Programming Interface) is an interface that allows software applications to communicate with each other. It defines rules and protocols for data exchange, enabling the integration and utilization of functions from programs or services. APIs facilitate the development and interoperability of software.

An art director leads creative projects and develops visual concepts for advertising, film, media, or design. He coordinates teams, decides on styles, and oversees implementation. The goal is to achieve aesthetically pleasing and brand-compliant results that successfully convey the vision and message of the project.

Authentication is the process of verifying the identity of a user or system. It is done by entering credentials such as usernames and passwords, biometric data, or tokens. Authentication protects against unauthorized access and ensures that only authorized users can access certain resources and data.