Adobe Experience Manager (AEM) is a comprehensive content management platform that helps companies create, manage, and deliver personalized digital experiences. As part of the Adobe Experience Cloud, AEM combines powerful tools for web content management, digital asset management (DAM), forms, sites, and more – all in one central solution.
The core of AEM lies in its ability to manage content across channels – whether for websites, mobile apps, email campaigns, or social media. The platform enables marketing and content teams to efficiently create and adapt content in real time without relying on technical support. The visual interface is intuitive and allows drag-and-drop functionality, greatly simplifying editing.
A particular highlight of AEM is the integration of Adobe Assets, an integrated DAM system. This allows for the central storage, management, and distribution of digital assets such as images, videos, or documents. Thanks to AI-powered features – such as automatic tagging through Adobe Sensei – managing large media databases becomes significantly easier.
Furthermore, AEM offers powerful personalization features: content can be specifically tailored to certain target groups, regions, or devices. This ensures a consistent and individualized user experience across all touchpoints.
AEM is modular and is suitable for both large enterprises and international brands with high demands for scalability, security, and integration. The platform can flexibly connect with other Adobe solutions as well as third-party systems.
In summary, Adobe Experience Manager is a central tool for modern digital experiences – from content creation to targeted delivery, all controlled through a powerful and user-friendly platform.
Other topics
Account Management
Account Management
Account management includes the support and maintenance of customer relationships within a company. It involves managing customer accounts, developing tailored solutions, and ensuring customer satisfaction. The goal is to build long-term partnerships, promote customer loyalty, and achieve business objectives through effective communication and service.
Account Management
Account Management
Account management includes the support and maintenance of customer relationships within a company. It involves managing customer accounts, developing tailored solutions, and ensuring customer satisfaction. The goal is to build long-term partnerships, promote customer loyalty, and achieve business objectives through effective communication and service.
Account Management
Account Management
Account management includes the support and maintenance of customer relationships within a company. It involves managing customer accounts, developing tailored solutions, and ensuring customer satisfaction. The goal is to build long-term partnerships, promote customer loyalty, and achieve business objectives through effective communication and service.
Account Management
Account Management
Account management includes the support and maintenance of customer relationships within a company. It involves managing customer accounts, developing tailored solutions, and ensuring customer satisfaction. The goal is to build long-term partnerships, promote customer loyalty, and achieve business objectives through effective communication and service.
Account-Based Marketing (ABM)
Account-Based Marketing (ABM)
Account-Based Marketing (ABM) – Targeted Marketing for B2B Companies
Account-Based Marketing (ABM) is a strategic approach in B2B marketing where individual companies (accounts) are treated as markets. Instead of directing broad campaigns at a large audience, ABM focuses on individually selected, particularly relevant corporate clients. The goal is to develop highly personalized marketing and sales measures for these key customers to optimally exploit their potential.
ABM is particularly effective when it comes to complex, consultative products with long sales cycles and multiple decision-makers – typical for many B2B markets. The focus is not only on a single contact but on the entire buying center within a company.
A successful ABM process begins with the selection of target accounts. Criteria such as company size, industry, revenue potential, or strategic importance play a role. Subsequently, tailor-made content and campaigns are developed – such as individual white papers, personalized landing pages, or exclusive events. Sales and marketing work closely together to deliver coordinated and relevant messages at the right time.
A key advantage of ABM is efficiency: resources are targeted at the most promising customers, which increases the success rate. Moreover, ABM strengthens customer loyalty as communication is precisely tailored to the needs and challenges of the respective company.
Technology also plays an important role – for example, through CRM systems, marketing automation, or personalization tools. Platforms like HubSpot or Salesforce offer special features for implementing ABM strategies.
Overall, ABM enables a deeper customer relationship, higher closing rates, and better ROI – provided it is strategically thought out and consistently implemented. In contrast to this is Customer/Contact Based Marketing (CBM).
Account-Based Marketing (ABM)
Account-Based Marketing (ABM)
Account-Based Marketing (ABM) – Targeted Marketing for B2B Companies
Account-Based Marketing (ABM) is a strategic approach in B2B marketing where individual companies (accounts) are treated as markets. Instead of directing broad campaigns at a large audience, ABM focuses on individually selected, particularly relevant corporate clients. The goal is to develop highly personalized marketing and sales measures for these key customers to optimally exploit their potential.
ABM is particularly effective when it comes to complex, consultative products with long sales cycles and multiple decision-makers – typical for many B2B markets. The focus is not only on a single contact but on the entire buying center within a company.
A successful ABM process begins with the selection of target accounts. Criteria such as company size, industry, revenue potential, or strategic importance play a role. Subsequently, tailor-made content and campaigns are developed – such as individual white papers, personalized landing pages, or exclusive events. Sales and marketing work closely together to deliver coordinated and relevant messages at the right time.
A key advantage of ABM is efficiency: resources are targeted at the most promising customers, which increases the success rate. Moreover, ABM strengthens customer loyalty as communication is precisely tailored to the needs and challenges of the respective company.
Technology also plays an important role – for example, through CRM systems, marketing automation, or personalization tools. Platforms like HubSpot or Salesforce offer special features for implementing ABM strategies.
Overall, ABM enables a deeper customer relationship, higher closing rates, and better ROI – provided it is strategically thought out and consistently implemented. In contrast to this is Customer/Contact Based Marketing (CBM).
Account-Based Marketing (ABM)
Account-Based Marketing (ABM)
Account-Based Marketing (ABM) – Targeted Marketing for B2B Companies
Account-Based Marketing (ABM) is a strategic approach in B2B marketing where individual companies (accounts) are treated as markets. Instead of directing broad campaigns at a large audience, ABM focuses on individually selected, particularly relevant corporate clients. The goal is to develop highly personalized marketing and sales measures for these key customers to optimally exploit their potential.
ABM is particularly effective when it comes to complex, consultative products with long sales cycles and multiple decision-makers – typical for many B2B markets. The focus is not only on a single contact but on the entire buying center within a company.
A successful ABM process begins with the selection of target accounts. Criteria such as company size, industry, revenue potential, or strategic importance play a role. Subsequently, tailor-made content and campaigns are developed – such as individual white papers, personalized landing pages, or exclusive events. Sales and marketing work closely together to deliver coordinated and relevant messages at the right time.
A key advantage of ABM is efficiency: resources are targeted at the most promising customers, which increases the success rate. Moreover, ABM strengthens customer loyalty as communication is precisely tailored to the needs and challenges of the respective company.
Technology also plays an important role – for example, through CRM systems, marketing automation, or personalization tools. Platforms like HubSpot or Salesforce offer special features for implementing ABM strategies.
Overall, ABM enables a deeper customer relationship, higher closing rates, and better ROI – provided it is strategically thought out and consistently implemented. In contrast to this is Customer/Contact Based Marketing (CBM).
Account-Based Marketing (ABM)
Account-Based Marketing (ABM)
Account-Based Marketing (ABM) – Targeted Marketing for B2B Companies
Account-Based Marketing (ABM) is a strategic approach in B2B marketing where individual companies (accounts) are treated as markets. Instead of directing broad campaigns at a large audience, ABM focuses on individually selected, particularly relevant corporate clients. The goal is to develop highly personalized marketing and sales measures for these key customers to optimally exploit their potential.
ABM is particularly effective when it comes to complex, consultative products with long sales cycles and multiple decision-makers – typical for many B2B markets. The focus is not only on a single contact but on the entire buying center within a company.
A successful ABM process begins with the selection of target accounts. Criteria such as company size, industry, revenue potential, or strategic importance play a role. Subsequently, tailor-made content and campaigns are developed – such as individual white papers, personalized landing pages, or exclusive events. Sales and marketing work closely together to deliver coordinated and relevant messages at the right time.
A key advantage of ABM is efficiency: resources are targeted at the most promising customers, which increases the success rate. Moreover, ABM strengthens customer loyalty as communication is precisely tailored to the needs and challenges of the respective company.
Technology also plays an important role – for example, through CRM systems, marketing automation, or personalization tools. Platforms like HubSpot or Salesforce offer special features for implementing ABM strategies.
Overall, ABM enables a deeper customer relationship, higher closing rates, and better ROI – provided it is strategically thought out and consistently implemented. In contrast to this is Customer/Contact Based Marketing (CBM).
ActiveCampaign
ActiveCampaign
ActiveCampaign is a powerful platform for email marketing, marketing automation, and CRM (Customer Relationship Management) that has been specifically designed for small to medium-sized businesses. It enables targeted and personalized customer communication across various channels – all with a high level of automation and efficiency.
The core of ActiveCampaign lies in marketing automation. Users can create so-called automations using a visual editor – processes that are triggered automatically when certain conditions are met. For example, a customer who purchases a product can automatically receive a thank-you email, followed by a series of additional messages tailored to their behavior.
Another key feature is email marketing: With a variety of templates, drag-and-drop editors, and personalization options, professional newsletters and campaigns can be created quickly. The segmentation features ensure that content reaches the right recipients effectively.
Additionally, ActiveCampaign offers an integrated CRM system that supports sales processes and improves customer care. Contacts can be managed, prioritized, and assigned tasks depending on their status in the sales process. This allows sales teams to maintain oversight and respond effectively to leads.
ActiveCampaign is also particularly strong in integration with other tools: It can connect with hundreds of third-party platforms like Shopify, WordPress, Salesforce, or Zapier to optimize workflows.
In summary, ActiveCampaign is a versatile tool that unites marketing and sales on one platform. It helps businesses deepen customer relationships, automate processes, and achieve measurable results – all with the goal of sustainably improving the customer experience.
ActiveCampaign
ActiveCampaign
ActiveCampaign is a powerful platform for email marketing, marketing automation, and CRM (Customer Relationship Management) that has been specifically designed for small to medium-sized businesses. It enables targeted and personalized customer communication across various channels – all with a high level of automation and efficiency.
The core of ActiveCampaign lies in marketing automation. Users can create so-called automations using a visual editor – processes that are triggered automatically when certain conditions are met. For example, a customer who purchases a product can automatically receive a thank-you email, followed by a series of additional messages tailored to their behavior.
Another key feature is email marketing: With a variety of templates, drag-and-drop editors, and personalization options, professional newsletters and campaigns can be created quickly. The segmentation features ensure that content reaches the right recipients effectively.
Additionally, ActiveCampaign offers an integrated CRM system that supports sales processes and improves customer care. Contacts can be managed, prioritized, and assigned tasks depending on their status in the sales process. This allows sales teams to maintain oversight and respond effectively to leads.
ActiveCampaign is also particularly strong in integration with other tools: It can connect with hundreds of third-party platforms like Shopify, WordPress, Salesforce, or Zapier to optimize workflows.
In summary, ActiveCampaign is a versatile tool that unites marketing and sales on one platform. It helps businesses deepen customer relationships, automate processes, and achieve measurable results – all with the goal of sustainably improving the customer experience.
ActiveCampaign
ActiveCampaign
ActiveCampaign is a powerful platform for email marketing, marketing automation, and CRM (Customer Relationship Management) that has been specifically designed for small to medium-sized businesses. It enables targeted and personalized customer communication across various channels – all with a high level of automation and efficiency.
The core of ActiveCampaign lies in marketing automation. Users can create so-called automations using a visual editor – processes that are triggered automatically when certain conditions are met. For example, a customer who purchases a product can automatically receive a thank-you email, followed by a series of additional messages tailored to their behavior.
Another key feature is email marketing: With a variety of templates, drag-and-drop editors, and personalization options, professional newsletters and campaigns can be created quickly. The segmentation features ensure that content reaches the right recipients effectively.
Additionally, ActiveCampaign offers an integrated CRM system that supports sales processes and improves customer care. Contacts can be managed, prioritized, and assigned tasks depending on their status in the sales process. This allows sales teams to maintain oversight and respond effectively to leads.
ActiveCampaign is also particularly strong in integration with other tools: It can connect with hundreds of third-party platforms like Shopify, WordPress, Salesforce, or Zapier to optimize workflows.
In summary, ActiveCampaign is a versatile tool that unites marketing and sales on one platform. It helps businesses deepen customer relationships, automate processes, and achieve measurable results – all with the goal of sustainably improving the customer experience.
ActiveCampaign
ActiveCampaign
ActiveCampaign is a powerful platform for email marketing, marketing automation, and CRM (Customer Relationship Management) that has been specifically designed for small to medium-sized businesses. It enables targeted and personalized customer communication across various channels – all with a high level of automation and efficiency.
The core of ActiveCampaign lies in marketing automation. Users can create so-called automations using a visual editor – processes that are triggered automatically when certain conditions are met. For example, a customer who purchases a product can automatically receive a thank-you email, followed by a series of additional messages tailored to their behavior.
Another key feature is email marketing: With a variety of templates, drag-and-drop editors, and personalization options, professional newsletters and campaigns can be created quickly. The segmentation features ensure that content reaches the right recipients effectively.
Additionally, ActiveCampaign offers an integrated CRM system that supports sales processes and improves customer care. Contacts can be managed, prioritized, and assigned tasks depending on their status in the sales process. This allows sales teams to maintain oversight and respond effectively to leads.
ActiveCampaign is also particularly strong in integration with other tools: It can connect with hundreds of third-party platforms like Shopify, WordPress, Salesforce, or Zapier to optimize workflows.
In summary, ActiveCampaign is a versatile tool that unites marketing and sales on one platform. It helps businesses deepen customer relationships, automate processes, and achieve measurable results – all with the goal of sustainably improving the customer experience.