AMS

Account management includes the support and maintenance of customer relationships within a company. It involves managing customer accounts, developing tailored solutions, and ensuring customer satisfaction. The goal is to build long-term partnerships, promote customer loyalty, and achieve business objectives through effective communication and service.

ActiveCampaign is an all-in-one platform for marketing automation and CRM. It provides tools for email marketing, segmentation, lead scoring, automation, and CRM integration. Through personalized communication and automation, ActiveCampaign helps businesses build relationships with customers, increase conversions, and maximize revenue.

"Add-to-Basket" is a feature on e-commerce websites that allows users to add products to their virtual shopping cart while shopping online. This action signals interest in purchasing and enables users to collect products before starting the checkout process.