Social media agency and its significance

The Importance of Social Media Marketing and a Social Media Agency

Nowadays, there is much discussion about social media. Opinions vary widely, but one thing is certain: social media has long become an important part of our everyday lives. dietz.digital manages your social media channels.

Not only individuals but also companies need to engage with it – at least if they want to stay up to date and competitive. However, many struggle with it. Engaging a social media agency is usually the right decision.

Opinions are Formed and Trends Explored on Social Media

Companies must be where their existing and potential customers are – and that means platforms like Facebook, Instagram, Pinterest, or Twitter. Because these are today – with a rising trend – places where exchanges take place, opinions are formed, new contacts are made, and new trends are explored.

“Content is king” more relevant than ever

Speaking of trends: People are tired of traditional advertising; they want to be addressed personally and choose for themselves when, where, and by whom. They follow their favorite brands and discover new brands that have something to say and stand out from the crowd. At the same time, competition on social media is also growing; every day, more companies and brands are fighting for the attention of potential customers. Never before has outstanding, personal, authentic, and emotional content been as important as it is today.

Changes to the Facebook Algorithm

Since the 2018 update, the Facebook algorithm has placed more emphasis on “meaningful interactions” – the organic reach for companies has been massively restricted. Not even likes really help push posts; genuine engagement is now what matters. Users must interact with the posted content, meaning they should stay longer on the posts, comment, and share, so that these are also deemed relevant for others and displayed in the feed. Such content cannot be produced casually; it is advisable to use a professional editorial team or social media agency.

Instagram on the Fast Track

While Facebook is still the leading social media platform due to its user numbers, Instagram is gaining popularity increasingly, not only among younger target groups. Currently, over one billion people worldwide are active on Instagram; in Germany, there are over 15 million users. However, the following number is even more important: Instagram is said to be responsible for 75 percent of all engagement across all social media channels. A significant potential that should not be overlooked.

From Video to Stories and Live-Stream

Videos are nothing new, but stories are a relatively new format. One that, it seems, has conquered the world in no time. Snapchat introduced them, and they are now indispensable on Instagram, while Facebook is now also on board. Originally, stories disappeared after 24 hours, which gave them a sense of timeliness and exclusivity – people felt like they were missing out on something unique if they weren't there right away.

Now, one can add a story to their highlights and keep it in the profile for as long as they like, but the remaining stories still disappear. It is about capturing the moment, not only at the creation stage but also during reception. Spontaneity and authenticity are the magic words. People want less “polished” and more personal content, close and immediate, made by “real” people who represent their honest opinions. This leads us to the next important trend in social media marketing:

Influencer Marketing of Today and Tomorrow

Influencers are called so because they wield influence. However, the era of the “big names” seems to be over; more and more people trust so-called micro-influencers. Unlike celebrities, they appear much more authentic and often have a smaller but more active audience that is more willing to engage in valuable interactions. Micro-influencers genuinely care about the topics they post about, just like their followers. Therefore, it is more worthwhile to pay attention to engagement rates rather than pure follower counts. Read more in our article about influencer marketing.

The Opportunities and Challenges of Social Media Marketing

Cambridge Analytica, the diesel scandal, the Russia affair, and millions of fake accounts – some of the reasons why social media platforms and several large companies have lost credibility recently. Users' trust is shaken; they have become more skeptical. One more reason why the trends are shifting away from traditional advertising, polished content, and celebrity faces toward stories and micro-influencers. Corporate values are increasingly coming into focus. Those who position themselves correctly and keep up with the times can turn today's challenges into opportunities.

The Role of Community Management

Negative feedback can trigger a whole shitstorm from a dissatisfied customer. A quick and appropriate response is crucial. It is of utmost importance to acknowledge the customer and their concerns, respond openly and honestly, and offer a constructive solution. This way, not only can one prevent image loss, but also turn dissatisfied customers into loyal fans. However, companies often lack time and resources – engaging a social media agency to actively manage the channels makes sense in this case as well.

The Advantages of Social Media Marketing

Almost half of the entire world population uses social media platforms today, with almost 40 percent searching for offers for products and services. The pool of potential customers grows every day, while existing customers become fans and brand ambassadors. Building an image, brand awareness, reach, and fostering customer closeness – nearly every marketing goal can be achieved with the help of social media. Thanks to sophisticated targeting methods in paid social, target groups can be addressed very precisely, and wastage is minimized.

Moreover, there has been a breakthrough in social commerce: since 2018, companies can tag their products on Instagram. A simple tap reveals more details about the product or allows users to buy it immediately. 130 million Instagram users tap a shopping post every month. Instagram shopping is becoming increasingly popular for both companies and end consumers.

dietz.digital – the Social Media Agency from Frankfurt am Main

The marketing landscape is undergoing significant changes. Traditional advertising is bouncing off customers. At the same time, new business models like social commerce are emerging. Those who are not present in social media today will lose; those who are must also pursue the right strategy to win. We at dietz.digital are here to help you produce content for social media that provides real value.

Whether text, image, or video – we create content for your social media presence and take care of the right mix as well as the precise planning. We find and manage influencers, coordinate advertising, and handle analysis. Thus, we offer a full range of services in social media marketing, and you have a single point of contact for everything.

Especially for a social media agency, it is essential to keep an eye on current developments and look out for tomorrow's trends. Only in this way can creativity and technical know-how be used successfully.