Creative campaign for Meine Bank

Focusing on the online-only account, developed a completely new creative campaign. In addition to digital placement, the media placement also takes place on many other channels. This includes print, floor prints, posters, stadium advertising and many other media.

Meine Bank – Raiffeisenbank im Hochtaunus eG

The OnlineOnly account is a free current account from Meine Bank, Raiffeisenbank im Hochtaunus eG. The bank is characterized by the fact that it pursues many innovative approaches as a cooperative bank in Hochtaunus, more precisely in Bad Homburg v.d.H.. In addition to a central advisory center for all customers, the bank offers the OnlineOnly account, a completely free current account, with no ifs and buts.

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The concept for the “AHA moments” campaign

As a digital agency, is already active in many digital activities for the bank. This always involves creative moments. This is often misunderstood, as if a digital agency only consisted of techies. That’s not the case, at least not for us. We have become more and more digital experts over the years, but that also has a lot to do with creation. No matter how well digital advertising is managed, in the end it’s the message that counts. If it doesn’t fit, isn’t implemented creatively enough or simply doesn’t offer any benefit, then it won’t work.

We focus on individual benefits, not on the big picture

The OnlineOnly account has various advantages, these individual advantages are in focus. For example, free of charge or incl. credit card or immediately available, etc. We fit the individual benefits into a defined passe-partout to give the individual the visual whole.

We give the benefits the AHA moments, i.e. typical expressions of surprise. One benefit gets “Aha!”, the next “Oh!”, the next “Psst!” and so on. This gives weight to each individual piece of information and leads to the overall solution: the free OnlineOnly account.

Always on the way to appealing to all target groups, from young to old. We look forward to 2024 and the results of the campaign online and offline.