All data, from logistics and ingredients to the unique classification of products (article numbers, EAN/GTIN, PZN, etc.) are managed by one system. The master data is, so to speak, the core of every PIM system. A PIM system defines itself by pulling data from various sources and making it available in one place.

The difference to proprietary systems, such as a pure logistics system or a marketing database, lies in the concept. We believe that the digital requirements in eCommerce and in classic production make it increasingly necessary to have a central and constantly updated database to feed the diverse channels of retailers and partners in the best possible way.

Groups and roles are used to define individual authorizations down to field level. In this way, data can only be made visible to the target groups that are authorized to see it.

The use of authorization levels predestines our PIM system for internal use. For example, if departments are only to have access to certain master data fields. Here, the aim is usually not to withhold data from employees. Rather, the goal is often for departments to enter or add data and then only see the fields in the backend that they are responsible for. This makes for considerable efficiency and provides a much clearer overview.

For external use by partners, retailers or other customers, as well as service providers, these authorization levels are of course worth their weight in gold. Our global customers especially appreciate that dynamicPIM® provides “only” the data necessary for marketing. But this is compressed in one place and pulled from various internal, mostly global, systems.

We understand our PIM system not only as a logistical pool. Nowadays, the data flow must contain all data for logistics, sales, also marketing texts, etc. and provide them centrally. This is exactly the focus of our solution. The philosophy that our media asset management system dynamicDAM® can be directly integrated also fits in with this.

The data for eCommerce, SEO, ads, etc. is extremely diverse. And they also belong in a good PIM system. That’s why we, as a digital agency, are the right consultants and accompany our customers on the journey to a mature and professional data pool. Because nothing is more important than taking the conceptually right steps right from the start.

The entire range of all marketing-relevant data and fields can be mapped via the system. For example, the topics image description, focus keywords, product descriptions, short descriptions, marketing texts, meta titles and meta descriptions.

In this context, we also refer to the possibilities of Retresco textengine, which we can optionally integrate into our PIM system as a partner integration.

An Excel, Power Point and PDF container is included in the standard. Individual output containers can be created optionally and can also be authorized on group/customer level.

The individual output containers are based on a template, usually an Excel template. This template allows full formatting at cell level. Microsoft Excel is not restricted in any way. The templates are often the basic templates of retailers such as Douglas, Zalando, Müller, REWE, Aldi, Edeka, Amazon, Flaconi to name a few.

These templates can now be populated to exactly match the customer’s specifications. In the process, data is individually pulled into the containers. This also works for display containers, i.e. output formats where a product, the display, is pulled with various components.

The advantage of this function: 1. the PIM system ensures that all necessary data is available in one system. 2. the output containers ensure that the relevant data (e.g. the respective product listings with all product information) is output exactly as the customer requires. As if by magic!

Texts, especially marketing texts, are one of the main drivers for visibility on the web. Some agencies have specialized in this content creation, and this is also an important service area for us. But what if PIM data could be automated to become very good talking product texts?

However, the creation of texts, especially product texts or product titles can also be highly automated, provided that structured data has been maintained in the PIM system and is available for the products in high quality. Structured data is an essential requirement and one of the core challenges for good textual content.

Retresco’s solution is based on NLG = Natural Language Generation. An enormously powerful engine that allows to generate high quality text in the form of cartridges. Let us convince you. We have already implemented the interface and can show it to you in a demo.

All sources from internal systems can be connected via API. This allows us to aggregate data from various systems in one place. Conversely, the data can also be passed on via API (Markant, GS1).

Our API can be used for the transmission of product texts (import or export) as well as for the transmission of media data. Important: The API calls are available if a version of our systems has been licensed that takes the option into account. The integration must be coordinated in each individual case, because often dependencies and necessities on both sides (sender and receiver) have to be clarified technically.



Master data fields in an installation of a global customer.


Media assets are relationally linked to our PIM system at this customer.


Import data from various sources.


Store in a structured way in the PIM system.


Relationally link to each other and to media.


Filter easily and find quickly.

FAQ - Important questions at a glance

The integration of a PIM system always starts with an in-depth consultation on goals and challenges. Often it starts with a demo from our side. Gladly also for several divisions, because the integration is always cross-divisional. No matter if marketing, sales or even the master data team has the lead. It will affect many areas, which is why the earliest possible involvement in communication is highly recommended.

This always depends on the license and the associated requirements. In general, there are levels of licensing for dynamicPIM® for maximum product quantities up to an enterprise license for global use (all countries) and without limitation of data/product quantity.

The basic license is always calculated on the level of a full flat license on a monthly basis including hosting. I.e. it is not licensed per user. This also eliminates the issue that costs are incurred per user and their rights.

The system can be used for both user groups. This is one of the great advantages of our systems. Through the authorizations and other functions, the system can also be an optimal solution for integrating external partners or connecting them directly.

The core of the philosophy is that the many mostly global systems always contain only partial relevant data. This means that employees often have to manually search for the data in various systems. This is the first major digitization step with the PIM system to a single point of information.

The introduction of a PIM system is always a structural change to the organization. After all, implementing a PIM system is about improving workflows and processes and digitizing work steps. This is where the biggest challenge lies, as employees in companies have been working in familiar processes for years.

Regardless of whether this is still in keeping with the times, one must take into account that these are familiar and learned paths for employees. These don’t have to be bad in principle, but they usually reach their limits. The task now is to convince them that the introduction of a PIM system is the right and necessary step.

Communication is everything. Employees should be integrated and picked up at an early stage in order to be able to quickly address resentments and possible concerns and to point out the advantages of the future work steps.

But of course. We are not “content buyers” or aggregators who want to sell content. Our systems are always set up individually for the customer, designed in the CI/CD and hosted on separate systems. In addition, all content remains the property of the customer or the respective licensees.

We are the PIM consultants, the DAM consultants and, as a digital agency, the leading authority for the integration and operation of the systems. This is almost more important than the system itself. We experience again and again how important it is to have a competent partner at your side.

This applies to the setup of PIM structures with master data fields as well as the correct delivery of media data.

Distribute product data


Ways to get data from the system. Download, data cart, PIN, container and API.


Possibilities to prepare this data for retailers, partners and own employees.

Data Cart

Collect products and process them in a customer-oriented manner.


Create custom links and send them personally.


Create individual containers and output them directly.


Use interfaces and automate data.



dietz.digital wants to offer its customers the performance that digital tools and digital know-how provide today.

Performance Services

Product data

Product data management must be digitally supported. After all, optimal data also leads to optimal sales.

PIM Database


Book an initial consultation about our philosophy on PIM system integration with Oliver Dietz here.

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