How an SEO agency ensures more visibility

A successful appearance in Google and Co. takes time and know-how

A website is more than just a mere business card on the Internet. In the digital age, the demands on content, user guidance, and technology are increasing. And with that, the factors that influence high visibility on the web are also rising. Those who feel lost here need a strong partner like an SEO agency.

Search engine optimization is a sub-discipline, if not the heart of online marketing, and can significantly contribute to the success of a company. Because websites are no longer just mere business cards on the web. Value-added and relevant content are magic words that can secure a place for a website operator at the top of search engine results. An SEO agency actively supports the optimization of website performance because that's where the experts are. While various measures can also be taken by employees of the company, let's be honest: Do these employees have the time, alongside their usual tasks, to always stay up to date with ranking factors and changes in search algorithms? If you choose an SEO agency as a partner, you can be sure that their employees will fully exploit your website's potential and provide you with competent advice from a single source.

Understanding what Google and Co. want

An essential component of search engine optimization is knowing what Google and Co. actually want with their service. It's quite simple: Users who make a search query should receive satisfactory answers to their questions as quickly as possible. This means that the search results ideally include all the information the user needs. And that is a crucial building block for good search engine optimization: the content of the search results or website content. The better this is prepared and offers real value to the user, the better it will be ranked by Google. The goal is to reach the first two pages of Google results because we know from our own experience that we rarely go beyond the second results page in online searches. An SEO agency can help you optimize your content so that you engage users with expertise and entertainment.     

Transparent, understandable, and individual: How an SEO agency advises

Now let's talk about the individual steps that need to be initiated for SEO optimization of your website.
In the first step, you will have a comprehensive conversation with your SEO agency about your plans and the goals you want to achieve with your website. It will also be discussed whether you have already taken any measures and whether you want to optimize the site or completely relaunch it.

This is followed by the analysis and action plan in the second step. The team at the SEO agency will take a look at your site and examine it for content, technology, and structure. This creates a clear picture of where your site stands in comparison to competitors and which levers could be adjusted to improve website performance.

The implementation takes place in the third step. Here, the SEO agency defines the measures for on-page and off-page optimization and also carries them out. On-page, the content is clearly the focus. Relevant keywords, meta-data, internal links, and alt texts for images are revised or supplemented here. So everything that happens on the website itself.

In off-page optimization, we move away from the site and ensure that the relevance of your website is boosted through link building, social signals, and targeted brand management on the internet.

The big question remains: Will I make it to Google's first page with this? This cannot be said categorically. Small steps forward are always possible, but the big leap to the coveted top positions can only be achieved through constant and consistent optimization. And even then, it depends on many other factors that would exceed the scope of this article.

Optimize existing pages or should it be something entirely new?

Sometimes it's sensible to completely redesign a page instead of just optimizing it. This way, the SEO agency can develop an optimal structure right from the start and set up the technology cleanly. A SEO concept is created, preceded by comprehensive keyword research. In this research, all terms relevant to the specific topic area are identified and prioritized based on search volume. Each subpage receives a focus keyword on which the page content is optimized accordingly.
Whether a relaunch or a comprehensive optimization of your website is appropriate can be more specifically determined by an SEO agency like dietz.digital. We are happy to advise you. 

With tools, charm, and expertise – The tools of an SEO agency

Every SEO agency has its preferred tools that it uses for analyzing a website. Besides the Google Search Console, there are various providers that allow for a detailed insight into the inner workings of a website. Which subpages rank with which keywords, is there duplicated content, what meta-data needs to be supplemented, or how do loading times and redirects look? The investigation with an SEO tool also provides the SEO agency with insight into the average time users spend on the page and how many users visit the site and leave the page without further action.

From all this data, measures and points of approach for page optimization can be defined. Often, with small steps, the performance of a page can be significantly improved. Then it’s time to: "Stay at it!" because SEO is a continuous process. At regular intervals, the pages are subjected to thorough monitoring, resulting in further measures. This process continues, and then it works with a successful ranking on Google.