Conversion

Conversion

Conversion in Marketing – From Prospect to Customer

The term conversion in marketing refers to the desired action of a user, which ideally turns them from a prospect into a customer. This does not always have to be a purchase – filling out a form, subscribing to a newsletter, or downloading a white paper also count as conversions. The key point is: A conversion advances the user one step further in the customer journey.

The conversion rate (CR) measures the percentage of visitors who perform such a desired action, relative to the total number of visitors. It is a central KPI (Key Performance Indicator) for assessing the efficiency of marketing measures – whether on websites, in email campaigns, or in online stores.

Example: If an online store has 1,000 visitors a day and 30 of them make a purchase, the conversion rate is 3 %.

The goal in marketing is to increase this rate through targeted measures. These include:

  • Optimization of User Experience (UX)

  • Clear Call-to-Actions (CTAs)

  • Trust-Building Elements such as customer reviews or quality seals

  • Personalized Content and Offers

  • Fast Loading Times and Mobile Optimization

  • Targeted A/B Testing to compare variants

In performance marketing, a distinction is often made between micro-conversions (e.g., clicks, downloads) and macro-conversions (e.g., purchases, contract signings). Both are important for measuring success throughout the entire customer journey.

Conclusion: Conversion is the goal of every marketing activity. Those who address users purposefully, eliminate barriers, and provide clear added value increase the likelihood that visitors become paying customers – thus sustainably improving the return on investment (ROI).

CMS

CMS

A CMS (Content Management System) is software that allows users to create, edit, organize, and publish digital content. It simplifies the management of websites, blogs, and other online content by providing a user-friendly interface for content management.

CMS

CMS

A CMS (Content Management System) is software that allows users to create, edit, organize, and publish digital content. It simplifies the management of websites, blogs, and other online content by providing a user-friendly interface for content management.

CMS

CMS

A CMS (Content Management System) is software that allows users to create, edit, organize, and publish digital content. It simplifies the management of websites, blogs, and other online content by providing a user-friendly interface for content management.

CMS

CMS

A CMS (Content Management System) is software that allows users to create, edit, organize, and publish digital content. It simplifies the management of websites, blogs, and other online content by providing a user-friendly interface for content management.

Community Management

Community Management

Community management involves the maintenance and management of online communities to promote engagement, interaction, and loyalty. It includes moderating discussions, answering questions, organizing events, and creating relevant content. The goal is to build a positive and active community that supports the brand and expands its reach.

Community Management

Community Management

Community management involves the maintenance and management of online communities to promote engagement, interaction, and loyalty. It includes moderating discussions, answering questions, organizing events, and creating relevant content. The goal is to build a positive and active community that supports the brand and expands its reach.

Community Management

Community Management

Community management involves the maintenance and management of online communities to promote engagement, interaction, and loyalty. It includes moderating discussions, answering questions, organizing events, and creating relevant content. The goal is to build a positive and active community that supports the brand and expands its reach.

Community Management

Community Management

Community management involves the maintenance and management of online communities to promote engagement, interaction, and loyalty. It includes moderating discussions, answering questions, organizing events, and creating relevant content. The goal is to build a positive and active community that supports the brand and expands its reach.

Community Manager

Community Manager

A community manager maintains and strengthens the relationship between a brand and its online community. He moderates discussions, answers questions, and fosters interactions. The goal is to create a positive environment, gather user feedback, and increase the loyalty and engagement of community members.

Community Manager

Community Manager

A community manager maintains and strengthens the relationship between a brand and its online community. He moderates discussions, answers questions, and fosters interactions. The goal is to create a positive environment, gather user feedback, and increase the loyalty and engagement of community members.

Community Manager

Community Manager

A community manager maintains and strengthens the relationship between a brand and its online community. He moderates discussions, answers questions, and fosters interactions. The goal is to create a positive environment, gather user feedback, and increase the loyalty and engagement of community members.

Community Manager

Community Manager

A community manager maintains and strengthens the relationship between a brand and its online community. He moderates discussions, answers questions, and fosters interactions. The goal is to create a positive environment, gather user feedback, and increase the loyalty and engagement of community members.