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A CMS (Content Management System) is software that allows users to create, edit, organize, and publish digital content. It simplifies the management of websites, blogs, and other online content by providing a user-friendly interface for content management.

Community management involves the maintenance and management of online communities to promote engagement, interaction, and loyalty. It includes moderating discussions, answering questions, organizing events, and creating relevant content. The goal is to build a positive and active community that supports the brand and expands its reach.

A community manager maintains and strengthens the relationship between a brand and its online community. He moderates discussions, answers questions, and fosters interactions. The goal is to create a positive environment, gather user feedback, and increase the loyalty and engagement of community members.

A Consent Management Platform (CMP) is a digital tool that helps companies to obtain, manage, and document users' consents for the processing of their personal data in accordance with the law. Especially in the context of the General Data Protection Regulation (GDPR) and the Telecommunications-Telemedia Data Protection Act (TTDSG), a CMP plays a central role, particularly when cookies and similar technologies are used on websites.

When a website is visited for the first time, a so-called cookie banner, provided by the CMP, usually appears. Users can decide there whether and to what extent they agree to the use of certain data processing activities – for marketing, analytics, or personalization purposes. The CMP stores these decisions and ensures that only the selected services are loaded. Additionally, it allows users to change or withdraw their consent at any time.

CMPs serve not only a technical function but also have legal significance: They help website operators fulfill their obligation to provide evidence to supervisory authorities. Furthermore, many CMPs offer detailed reports and logs that document when, how, and by whom a consent was granted or denied.

CMPs can be configured individually for a website and are usually easy to integrate into content management systems or e-commerce systems. Well-known providers of such platforms include Usercentrics, OneTrust, Cookiebot, or Consentmanager.

Overall, a CMP is an indispensable tool for any data protection-compliant online offering. It creates transparency for users, strengthens trust in the brand, and protects companies from legal consequences due to erroneous or missing consent processes.

A content manager plans, creates, and manages digital content for websites, social media, and other platforms. They ensure relevant, engaging, and SEO-optimized content, monitor its performance, and adjust strategies accordingly. The goal is to strengthen brand presence, engage the audience, and increase traffic.

A conversion occurs when a website visitor or a potential customer takes a desired action, such as making a purchase, filling out a form, or signing up for a newsletter. It is an essential step in the marketing funnel and serves to measure the effectiveness of marketing efforts.

Cookies are small text files that are stored on your computer by websites. They contain information such as login credentials, user preferences, and browsing habits. This data enables personalized user experiences and helps websites load faster. Cookies are important for functional and analytical purposes, but there are also privacy concerns.

Core values are fundamental beliefs and principles that guide the behavior and decisions of a company or organization. They define the corporate culture and serve as ethical touchstones for employees. Core values promote unity, commitment, and trust by supporting and reflecting the company's mission and vision.

CRM (Customer Relationship Management) refers to strategies, technologies, and practices that help companies manage and improve relationships and interactions with customers. The goal is to strengthen customer loyalty, increase sales, and make marketing and sales activities more efficient.

CRO (Conversion Rate Optimization) is the process of improving a website or landing page to increase the number of visitors who perform a desired action, such as purchases or sign-ups. It involves A/B testing, user data analysis, and design adjustments to maximize user experience and efficiency.

Call-to-Action – a call to click (to take action by the user) on a website or app.

The customer journey describes the entire process a customer goes through, from the first interaction with a brand to the purchase and beyond. It includes all touchpoints, such as advertising, website visits, social media interactions, and customer service.

A CXO (Chief Experience Officer) is an executive title responsible for the overall customer experience of a company. This role involves optimizing all interactions and touchpoints to increase customer satisfaction and loyalty. The CXO often works closely with marketing, sales, and product development.