Usability first means satisfied customers

Usability first, the user must feel comfortable

The user interface, the area a user perceives when working with a system, is the most important interface for satisfaction. Only when they can navigate quickly and easily will they accept the system and integrate it into their daily work. Beyond the possibilities of passing data through interfaces, the preference here is to satisfy both the employees who work daily in the system and the external users.

Simple in the frontend, complex in the backend

The first step towards satisfaction is frontend design. Here, design (our graphic area), information architecture, and functionality come together. All our applications operate under the same principle; if you know one system, you can immediately work with dynamicPLAN®, dynamicDAM®, or our app dynamicEXPERT®. It sounds trivial, but it is not. Because before software is developed, one must consider where the journey is headed. It is the user who makes a system successful, not the IT specialist or technician.
The functional logic and design form an ideal symbiosis that allows one to immediately perceive how a system works. Examples of this are the multi-tagging dropdowns, which follow types and also the general basis of shop logic. Additionally, there are layer effects that are not meant for playing but are used in a reduced manner to provide immediate understandable user value.
The frontend is therefore super easy to use, and the backend delivers the massive technical power needed to cover all functionalities of a professional PIM system. This also applies to the capabilities of PIM export.

Pure performance

Usability also means speed. If a user has to wait a long time for the page to load or has to make three clicks when one would suffice, that leads to frustration. Of course, we are always working to improve our system. We pay attention to the little things and ask ourselves with every new functionality how it fits into our philosophy. All of this is part of our consulting.

Usability always means: Customer first

Customer first. Big words! We believe that our systems are successful when we can positively influence a user's benefit and furthermore turn digital processes into a success model. Centralizing data and distributing it decentrally is a significant step. This continually leads to interventions in processes that have been established differently in companies for years. Therefore, we accompany this journey and do not simply set up a new system. The entire team of our agency is dedicated daily to setting up data systems and communicatively embedding them in companies. The path is the right one; the willingness to rethink must be there.