Successful thanks to content strategy – placing content where it has an impact
Apr 23, 2020
Apr 23, 2020
Apr 23, 2020
Apr 23, 2020
-
8 minutes
8 minutes
8 minutes
8 minutes
Content can have a sustainable effect on business success
Every company has a website that showcases its presence on the internet. Here, interested parties can find all the information about the products, services, or even an online shop where they can shop directly. However, a website alone is not enough. The content must be right. Therefore, anyone who wants to not only reach their audience but also successfully conquer it needs a plan. Or rather, a content strategy.
A content strategy, often referred to as a content marketing strategy, is the heart of content marketing. It includes planning, creating, and possibly optimizing the delivered content. The goal is to effectively support a company's content marketing and make the most of all potential. One result can be increased brand recognition and customer loyalty. There are various aspects to consider regarding content. This must be done individually for each company, as every product, service, and target audience is different and has its own demands. Therefore, there is no one-size-fits-all recipe that prescribes processes and measures for successful content.
A sustainable and tailored content marketing strategy precisely defines the framework for targeted content creation and subsequent delivery that makes sense for the respective company.
Developing a content strategy: These steps will be taken
As with any strategic planning, the content marketing strategy begins with a meticulous analysis.
First, goals must be defined. What does the company want to achieve with its content? Possible answers to this question could include that the website aims to achieve better visibility and a higher ranking in Google search results, generate more traffic, or improve the brand image. If the company operates in a specific industry, it can present itself as an expert in its field with targeted content.
Once these goals are known, they are prioritized, and the content strategy is accordingly aligned.
Now follows a comprehensive content audit. A status quo of existing content is created: What content do we have, is it relevant to the company’s theme, on which channels is it displayed, and is it appropriate for the target audience? Such a list also reveals whether topics are missing, how the content has been received by the audience, and what has not worked at all.
Diverse entry points emerge for the content strategy, for instance, whether and how content can be optimized, where new content can be produced, and how to address the target audience. To find this out, a target audience analysis is also part of the strategic planning process. Because those who know their users, consumers, or clients know where, when, and how to reach them most effectively.
Planning and coordinating: A content strategy takes shape
Goals prioritized? Target audience known? Overview of the existing content? Then the next step can take place: the planning and coordinating of content creation. This process step primarily records what the content should look like, what message it conveys, and in what format it will be created. At this stage, the insights from the target audience analysis come into play: On which channels and when do I reach my target audience online? How often can I deliver content without annoying them? Questions that play an essential role in developing the content strategy, as does keyword research, which underpins the SEO strategy or the SEO concept. All of this is handled by an SEO agency.
What later appears on the blog, website, online shop, or on Facebook, Instagram, and the like is recorded in an editorial plan. This has the advantage of presenting all steps clearly and planning resources accordingly. Thus, every team involved in content creation knows what to do when and how. And if a company does not have the required resources available, a content agency like dietz.digital can assist.
Readable and in an appealing format mix: This is what good content looks like
The content strategy also defines the requirements for how the content should specifically look. With these guidelines, we finally get to the creation. Which formats should be preferred? Should they be classic image-text articles or is a step-by-step guide or an image gallery more appropriate for certain topics? Videos, infographics, and other formats that can convey information visually should also be considered. Here too, it is essential to decide what is suitable for the respective company on an individual basis.
As a rule of thumb for good content, the following requirements consistently emerge:
The content is unique, meaning it has been specially created for the blog, website, etc., and is not found on other sites.
The content is target audience specific.
The content is entertaining and informative, the design, and layout are appealing.
The texts are as free from spelling and grammatical errors as possible and formatted to be readable online, with subheadings, sections, and a font that is easily readable across all media.
The content is SEO-optimized so that it can be easily and quickly found by search engines.
The content can be shared via social media.
Does the content meet these criteria? Then they will be published. To increase the reach of the content, there is a process called seeding – distributing the content or creating attention for it across social media channels. After that, the next step follows.
Content strategy and KPIs: Ready for controlling?
Whether a content marketing strategy pays off is shown in the controlling and monitoring. Once the goals have been clearly defined, they can be monitored using various KPIs (Key Performance Indicators).
Examples of KPIs include determining the highest-traffic articles, visitor and access numbers, or SEO rankings. Such metrics have their place in online marketing and allow for continuous adjustment of the content planning. This way, it can be demonstrated with numbers whether the content fulfills its purpose or whether it needs to be optimized. The final step of the content strategy should be carried out consistently and over an extended period. Only then can it be seen if the developed content strategy has a sustainable effect and contributes specifically to success.
Content can have a sustainable effect on business success
Every company has a website that showcases its presence on the internet. Here, interested parties can find all the information about the products, services, or even an online shop where they can shop directly. However, a website alone is not enough. The content must be right. Therefore, anyone who wants to not only reach their audience but also successfully conquer it needs a plan. Or rather, a content strategy.
A content strategy, often referred to as a content marketing strategy, is the heart of content marketing. It includes planning, creating, and possibly optimizing the delivered content. The goal is to effectively support a company's content marketing and make the most of all potential. One result can be increased brand recognition and customer loyalty. There are various aspects to consider regarding content. This must be done individually for each company, as every product, service, and target audience is different and has its own demands. Therefore, there is no one-size-fits-all recipe that prescribes processes and measures for successful content.
A sustainable and tailored content marketing strategy precisely defines the framework for targeted content creation and subsequent delivery that makes sense for the respective company.
Developing a content strategy: These steps will be taken
As with any strategic planning, the content marketing strategy begins with a meticulous analysis.
First, goals must be defined. What does the company want to achieve with its content? Possible answers to this question could include that the website aims to achieve better visibility and a higher ranking in Google search results, generate more traffic, or improve the brand image. If the company operates in a specific industry, it can present itself as an expert in its field with targeted content.
Once these goals are known, they are prioritized, and the content strategy is accordingly aligned.
Now follows a comprehensive content audit. A status quo of existing content is created: What content do we have, is it relevant to the company’s theme, on which channels is it displayed, and is it appropriate for the target audience? Such a list also reveals whether topics are missing, how the content has been received by the audience, and what has not worked at all.
Diverse entry points emerge for the content strategy, for instance, whether and how content can be optimized, where new content can be produced, and how to address the target audience. To find this out, a target audience analysis is also part of the strategic planning process. Because those who know their users, consumers, or clients know where, when, and how to reach them most effectively.
Planning and coordinating: A content strategy takes shape
Goals prioritized? Target audience known? Overview of the existing content? Then the next step can take place: the planning and coordinating of content creation. This process step primarily records what the content should look like, what message it conveys, and in what format it will be created. At this stage, the insights from the target audience analysis come into play: On which channels and when do I reach my target audience online? How often can I deliver content without annoying them? Questions that play an essential role in developing the content strategy, as does keyword research, which underpins the SEO strategy or the SEO concept. All of this is handled by an SEO agency.
What later appears on the blog, website, online shop, or on Facebook, Instagram, and the like is recorded in an editorial plan. This has the advantage of presenting all steps clearly and planning resources accordingly. Thus, every team involved in content creation knows what to do when and how. And if a company does not have the required resources available, a content agency like dietz.digital can assist.
Readable and in an appealing format mix: This is what good content looks like
The content strategy also defines the requirements for how the content should specifically look. With these guidelines, we finally get to the creation. Which formats should be preferred? Should they be classic image-text articles or is a step-by-step guide or an image gallery more appropriate for certain topics? Videos, infographics, and other formats that can convey information visually should also be considered. Here too, it is essential to decide what is suitable for the respective company on an individual basis.
As a rule of thumb for good content, the following requirements consistently emerge:
The content is unique, meaning it has been specially created for the blog, website, etc., and is not found on other sites.
The content is target audience specific.
The content is entertaining and informative, the design, and layout are appealing.
The texts are as free from spelling and grammatical errors as possible and formatted to be readable online, with subheadings, sections, and a font that is easily readable across all media.
The content is SEO-optimized so that it can be easily and quickly found by search engines.
The content can be shared via social media.
Does the content meet these criteria? Then they will be published. To increase the reach of the content, there is a process called seeding – distributing the content or creating attention for it across social media channels. After that, the next step follows.
Content strategy and KPIs: Ready for controlling?
Whether a content marketing strategy pays off is shown in the controlling and monitoring. Once the goals have been clearly defined, they can be monitored using various KPIs (Key Performance Indicators).
Examples of KPIs include determining the highest-traffic articles, visitor and access numbers, or SEO rankings. Such metrics have their place in online marketing and allow for continuous adjustment of the content planning. This way, it can be demonstrated with numbers whether the content fulfills its purpose or whether it needs to be optimized. The final step of the content strategy should be carried out consistently and over an extended period. Only then can it be seen if the developed content strategy has a sustainable effect and contributes specifically to success.
Content can have a sustainable effect on business success
Every company has a website that showcases its presence on the internet. Here, interested parties can find all the information about the products, services, or even an online shop where they can shop directly. However, a website alone is not enough. The content must be right. Therefore, anyone who wants to not only reach their audience but also successfully conquer it needs a plan. Or rather, a content strategy.
A content strategy, often referred to as a content marketing strategy, is the heart of content marketing. It includes planning, creating, and possibly optimizing the delivered content. The goal is to effectively support a company's content marketing and make the most of all potential. One result can be increased brand recognition and customer loyalty. There are various aspects to consider regarding content. This must be done individually for each company, as every product, service, and target audience is different and has its own demands. Therefore, there is no one-size-fits-all recipe that prescribes processes and measures for successful content.
A sustainable and tailored content marketing strategy precisely defines the framework for targeted content creation and subsequent delivery that makes sense for the respective company.
Developing a content strategy: These steps will be taken
As with any strategic planning, the content marketing strategy begins with a meticulous analysis.
First, goals must be defined. What does the company want to achieve with its content? Possible answers to this question could include that the website aims to achieve better visibility and a higher ranking in Google search results, generate more traffic, or improve the brand image. If the company operates in a specific industry, it can present itself as an expert in its field with targeted content.
Once these goals are known, they are prioritized, and the content strategy is accordingly aligned.
Now follows a comprehensive content audit. A status quo of existing content is created: What content do we have, is it relevant to the company’s theme, on which channels is it displayed, and is it appropriate for the target audience? Such a list also reveals whether topics are missing, how the content has been received by the audience, and what has not worked at all.
Diverse entry points emerge for the content strategy, for instance, whether and how content can be optimized, where new content can be produced, and how to address the target audience. To find this out, a target audience analysis is also part of the strategic planning process. Because those who know their users, consumers, or clients know where, when, and how to reach them most effectively.
Planning and coordinating: A content strategy takes shape
Goals prioritized? Target audience known? Overview of the existing content? Then the next step can take place: the planning and coordinating of content creation. This process step primarily records what the content should look like, what message it conveys, and in what format it will be created. At this stage, the insights from the target audience analysis come into play: On which channels and when do I reach my target audience online? How often can I deliver content without annoying them? Questions that play an essential role in developing the content strategy, as does keyword research, which underpins the SEO strategy or the SEO concept. All of this is handled by an SEO agency.
What later appears on the blog, website, online shop, or on Facebook, Instagram, and the like is recorded in an editorial plan. This has the advantage of presenting all steps clearly and planning resources accordingly. Thus, every team involved in content creation knows what to do when and how. And if a company does not have the required resources available, a content agency like dietz.digital can assist.
Readable and in an appealing format mix: This is what good content looks like
The content strategy also defines the requirements for how the content should specifically look. With these guidelines, we finally get to the creation. Which formats should be preferred? Should they be classic image-text articles or is a step-by-step guide or an image gallery more appropriate for certain topics? Videos, infographics, and other formats that can convey information visually should also be considered. Here too, it is essential to decide what is suitable for the respective company on an individual basis.
As a rule of thumb for good content, the following requirements consistently emerge:
The content is unique, meaning it has been specially created for the blog, website, etc., and is not found on other sites.
The content is target audience specific.
The content is entertaining and informative, the design, and layout are appealing.
The texts are as free from spelling and grammatical errors as possible and formatted to be readable online, with subheadings, sections, and a font that is easily readable across all media.
The content is SEO-optimized so that it can be easily and quickly found by search engines.
The content can be shared via social media.
Does the content meet these criteria? Then they will be published. To increase the reach of the content, there is a process called seeding – distributing the content or creating attention for it across social media channels. After that, the next step follows.
Content strategy and KPIs: Ready for controlling?
Whether a content marketing strategy pays off is shown in the controlling and monitoring. Once the goals have been clearly defined, they can be monitored using various KPIs (Key Performance Indicators).
Examples of KPIs include determining the highest-traffic articles, visitor and access numbers, or SEO rankings. Such metrics have their place in online marketing and allow for continuous adjustment of the content planning. This way, it can be demonstrated with numbers whether the content fulfills its purpose or whether it needs to be optimized. The final step of the content strategy should be carried out consistently and over an extended period. Only then can it be seen if the developed content strategy has a sustainable effect and contributes specifically to success.
Content can have a sustainable effect on business success
Every company has a website that showcases its presence on the internet. Here, interested parties can find all the information about the products, services, or even an online shop where they can shop directly. However, a website alone is not enough. The content must be right. Therefore, anyone who wants to not only reach their audience but also successfully conquer it needs a plan. Or rather, a content strategy.
A content strategy, often referred to as a content marketing strategy, is the heart of content marketing. It includes planning, creating, and possibly optimizing the delivered content. The goal is to effectively support a company's content marketing and make the most of all potential. One result can be increased brand recognition and customer loyalty. There are various aspects to consider regarding content. This must be done individually for each company, as every product, service, and target audience is different and has its own demands. Therefore, there is no one-size-fits-all recipe that prescribes processes and measures for successful content.
A sustainable and tailored content marketing strategy precisely defines the framework for targeted content creation and subsequent delivery that makes sense for the respective company.
Developing a content strategy: These steps will be taken
As with any strategic planning, the content marketing strategy begins with a meticulous analysis.
First, goals must be defined. What does the company want to achieve with its content? Possible answers to this question could include that the website aims to achieve better visibility and a higher ranking in Google search results, generate more traffic, or improve the brand image. If the company operates in a specific industry, it can present itself as an expert in its field with targeted content.
Once these goals are known, they are prioritized, and the content strategy is accordingly aligned.
Now follows a comprehensive content audit. A status quo of existing content is created: What content do we have, is it relevant to the company’s theme, on which channels is it displayed, and is it appropriate for the target audience? Such a list also reveals whether topics are missing, how the content has been received by the audience, and what has not worked at all.
Diverse entry points emerge for the content strategy, for instance, whether and how content can be optimized, where new content can be produced, and how to address the target audience. To find this out, a target audience analysis is also part of the strategic planning process. Because those who know their users, consumers, or clients know where, when, and how to reach them most effectively.
Planning and coordinating: A content strategy takes shape
Goals prioritized? Target audience known? Overview of the existing content? Then the next step can take place: the planning and coordinating of content creation. This process step primarily records what the content should look like, what message it conveys, and in what format it will be created. At this stage, the insights from the target audience analysis come into play: On which channels and when do I reach my target audience online? How often can I deliver content without annoying them? Questions that play an essential role in developing the content strategy, as does keyword research, which underpins the SEO strategy or the SEO concept. All of this is handled by an SEO agency.
What later appears on the blog, website, online shop, or on Facebook, Instagram, and the like is recorded in an editorial plan. This has the advantage of presenting all steps clearly and planning resources accordingly. Thus, every team involved in content creation knows what to do when and how. And if a company does not have the required resources available, a content agency like dietz.digital can assist.
Readable and in an appealing format mix: This is what good content looks like
The content strategy also defines the requirements for how the content should specifically look. With these guidelines, we finally get to the creation. Which formats should be preferred? Should they be classic image-text articles or is a step-by-step guide or an image gallery more appropriate for certain topics? Videos, infographics, and other formats that can convey information visually should also be considered. Here too, it is essential to decide what is suitable for the respective company on an individual basis.
As a rule of thumb for good content, the following requirements consistently emerge:
The content is unique, meaning it has been specially created for the blog, website, etc., and is not found on other sites.
The content is target audience specific.
The content is entertaining and informative, the design, and layout are appealing.
The texts are as free from spelling and grammatical errors as possible and formatted to be readable online, with subheadings, sections, and a font that is easily readable across all media.
The content is SEO-optimized so that it can be easily and quickly found by search engines.
The content can be shared via social media.
Does the content meet these criteria? Then they will be published. To increase the reach of the content, there is a process called seeding – distributing the content or creating attention for it across social media channels. After that, the next step follows.
Content strategy and KPIs: Ready for controlling?
Whether a content marketing strategy pays off is shown in the controlling and monitoring. Once the goals have been clearly defined, they can be monitored using various KPIs (Key Performance Indicators).
Examples of KPIs include determining the highest-traffic articles, visitor and access numbers, or SEO rankings. Such metrics have their place in online marketing and allow for continuous adjustment of the content planning. This way, it can be demonstrated with numbers whether the content fulfills its purpose or whether it needs to be optimized. The final step of the content strategy should be carried out consistently and over an extended period. Only then can it be seen if the developed content strategy has a sustainable effect and contributes specifically to success.
