The GenoCrowd, Crowdinvesting Made Easy
The platform genocrowd.de is a joint project of portagon GmbH and Raiffeisenbank im Hochtaunus eG. dietz.digital is the leading service provider for the digital activities. The website, SEO optimization and promotion of the platform on various digital platforms with the help of marketing automation (HubSpot).
The aim of the project is to offer project sponsors in the real estate segment the opportunity to collect equity capital from private investors according to the principles of crowdfunding.
Crowdinvesting with audited projects
The platform offers the opportunity to invest in real estate projects that have previously been reviewed by Raiffeisenbank im Hochtaunus eG. The target group is private investors who can make an investment from small investment sums. Exactly according to the principle of crowdfunding, where many investors invest in a project, not significantly few investors with significantly higher sums.
Marketing automation in action
All activities such as social media, ads/videos, newsletter, website, etc. are controlled via a central platform and optimized via marketing automation processes. dietz.digital controls these processes and takes care of optimization on an ongoing basis. In addition, the agency is responsible for the implementation and support of the website.