dynamicPIM® meets textengine.io

Automation of Texts from Structured Data with textengine.io

We have developed a PIM/DAM system with dynamicPIM® that centralizes product data of all kinds in a web-based application. It connects to many interfaces, if desired. Additionally, manual interventions can occur at any time, and with the help of the other products dynamicDAM® or dynamicPLAN®, complex workflows can also be covered.

Following our philosophy of focusing on three core products and continuously perfecting them, it is only consistent to connect established top products for suitable extensions.

retresco has exactly such a product with textengine.io.

textengine.io – Automating Perfect Texts

Our world is becoming increasingly faster, the data flood is growing, and the need to efficiently produce texts of all kinds is part of the solution. We often find that the prerequisites for generating optimal texts are not in place. A key foundation for this is having structured data available in a central system.

Structured means that descriptive data of a product, usually a physical product, can be present and uniquely assigned. Here is a simple example. A perfume has specific properties. These properties can be structured, for example, in the following characterizations:

• Fragrance Triad

• Fragrance Character

• Connection with Spices, Fruits, etc.

• Male/Female/Androgynous

• Color

• Name

• Origin

• Connection with a Region/City/District

• Flacon Design

• Flacon Type

• Content Amount

• Ingredients

• Type

When this information about the perfume is available, a clear picture of the scent, its character, and the associated identity emerges. This is exactly what we need in order to create automated speaking texts with the textengine, which can be generated in various seconds at the push of a button not only in text length but also in style, manner, expression, and impact.

How This Digital Technology Helps Us in the Age of Google & Co.

Companies that market products in eCommerce or in physical retail constantly need new content, here texts that significantly differ but are absolutely targeted in their effectiveness. Trade partners want to be unique, and it helps them greatly to receive texts that are not identical to those of their competitors.

Automation also helps in the future to quickly and efficiently generate texts of outstanding quality. New product launches are systematically integrated, and process-oriented work significantly helps to reduce time-to-market. This also applies in different languages. We demonstrated this at CMCX with the integration of the retresco textengine.

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