dynamicPIM® meets textengine.io

Automating Texts from Structured Data with textengine.io

With dynamicPIM®, we have developed a PIM/DAM system that centralizes product data of all kinds in a web-based application. In doing so, it accesses many interfaces if desired. Additionally, manual interventions can be made at any time, and with the help of the other products dynamicDAM® or dynamicPLAN®, complex workflows can also be covered.

Following our philosophy of focusing on three core products and continuously perfecting them, it is only logical to integrate established top-tier products for suitable extensions.

retresco has exactly such a product with textengine.io.

textengine.io – Automating Perfect Texts

Our world is moving faster and faster, the flood of data is growing, and the need to efficiently generate texts of all kinds is part of the solution. In many situations, we find that the prerequisites for generating optimal texts are not met. An essential foundation for this is having structured data available in a central system.

Structured means that descriptive data of a product—usually a physical product—is available and can be uniquely assigned. Here is a simple example. A perfume has certain characteristics. These characteristics can be structured, for example, into the following characterizations:

• Fragrance triad

• Fragrance character

• Association with spices, fruit, etc.

• Male/Female/Androgynous

• Color

• Name

• Origin

• Association with a region/city/district

• Bottle design

• Bottle type

• Content volume

• Ingredients

• Type

Once you have this information about the perfume, a clear picture emerges of the fragrance, its character, and the identity associated with it. That is precisely what we need to automatically generate expressive texts using the textengine—texts that can be created in fractions of a second at the touch of a button, tailored in text length, but also in tone, style, character, and expressiveness.

Why This Digital Technology Helps Us in the Age of Google & Co.

Companies that market products in e-commerce or stationary retail constantly need new content—specifically, texts that differ significantly from one another yet are entirely targeted in their message. Retail partners want to be unique; it helps them immensely when they receive texts that are not identical to those of their competitors.

Furthermore, automation will continue to help generate texts quickly and efficiently in outstanding quality in the future. New product launches are systematically integrated, and process-oriented workflows help significantly reduce time-to-market. Also across different languages. We have already demonstrated this at the CMCX with the integration of the retresco textengine.

Full Service with dietz.digital – Our Copywriters "Write" Your Cartridges

What must not be forgotten: Even automated text generation requires specialized know-how and consulting. In this context, it makes sense for a responsible agency to take on these services and create cartridges tailored to each specific use case. Our copywriters have been doing this for retresco for quite some time and therefore possess the necessary experience to handle the system professionally. Even without connecting to our PIM system, we can help you automate perfect texts using textengine.io.

Added to this is the expertise and the other specialized departments that are thoroughly familiar with the dynamicPIM® system. So it's a win-win situation. Everything from a single source and a central point of contact for your process optimization.