The Coty BeautyNet expands with all luxury brands

dietz.digital expands the Coty BeautyNet with luxury brands

The world's leading company in the fragrances and beauty sector uses the technology of dietz.digital for its PIM/DAM solution in the DACH region. Based on the products dynamicPIM® and dynamicDAM®, the Coty BeautyNet has been built with the consumer brands (Manhattan, James Bond, Adidas, etc.) two years ago. By the end of 2021, the Coty BeautyNet has now been expanded to include the segment of luxury brands. This also means that brands like Burberry, Tiffany, Bottega Veneta, etc. are now represented in the system with all the necessary functions.

Luxury business differs from the consumer sector

The way product data and media data are used differs significantly in both segments. This requirement had to be taken into account in order to integrate luxury areas into the systems and authorize them separately. A core advantage of dietz.digital's products is the networking of PIM = product information with the DAM = media data of all kinds. This enables both the complete provision of all visual and textual product data as well as the division of access rights for the respective areas. Through the structured storage of data, it is possible to optimally supply retailers and internal departments. But it is also possible to serve all other users such as agencies, printing companies, or other service providers from the same system. All functionalities such as PIN links, image rights management, data baskets, download formats, etc. complement the platform.

Individual output containers

The containers provide internal employees and customers with automated, tailored master data (based on customer templates) that can be generated directly from the Coty BeautyNet.