Strategy
Develop strategic direction for the account based on target audiences/personas.
Concept
Identify topic areas, identify specific issues, and brief them for implementation.
Editorial plan
Post and story concepts over time.
Creatives
Development and implementation of the Creatives.
Posts and stories
Plan and implement in a targeted manner.
Raffles
Development and support of raffle promotions.
Influencer
Mentoring, collaboration or influencer suggestions.
Video
Moving image creatives in all variations.
Targeting
Persona, segmentation and control according to user behavior.
Ads
Ad management for posts, dark posts and all other forms of advertising.
Community management
Taking care of questions, comments according to SLA.
Analytics
Analysis of own account and competitor accounts.
SOCIAL MEDIA AGENCY CASE
Real Techniques
Real Techniques focuses on Instagram and Facebook. We develop content, create motifs and write posts. In addition, we offer community management and the entire media/ad management as a social media agency.
SOCIAL MEDIA AGENCY CASE
The GenoCrowd
Social media creation and promotion. HubSpot Marketing Automation, Lead Management with Google, LinkedIn and many more channels. Strategy, concept, creation and implementation for the German crowdinvesting platform.
SOCIAL MEDIA AGENCY CASE
NICHIA Europe
LinkedIn support as B2B social media agency, creation and various other work for ads, trade fairs and many other projects.
Questions and answers as a social media agency
The focus is on Instagram (IG), Facebook (FB), and in the business networking space, LinkedIn.
Basically, yes. We work with existing contacts on the client side or, in the case of campaigns, with specified influencers. Curated content often comes into play here as well. In addition, we can suggest suitable influencers and develop campaigns together.
Often raffles have a “driving” effect for the channel. It should not be overrated, but depending on the segment, it at least strengthens the brand approach and brand recall.
Yes, this is a service area of ours. There are several levels of expansion. It often makes sense to use a system like HubSpot. Joint work with the customer is an essential component here. In the context of a content/community guide, for example, 90% of all questions can be served by us and very special or technical, legal questions are passed on by ticket to a competent person at the customer. There are many variations to be discussed here.
Absolutely. Especially when a brand is just being “born”, we help set the right course and create a social media concept. This applies to all channels, whether IG, FB or LinkedIn.
Yes, not just recommendations but sound media concepts developed on the basis of segment, competitor, country, etc. Media is enormously important today to achieve reach and visibility. There is also often a lower limit to consider here.
Absolutely. Often it’s a combination of supplied content, mostly from international structures, and content developed by us that complements it perfectly. You have to be aware that generically created content doesn’t work, even with a large media budget. It is always a matter of implementing good and surprising content and distributing it in the channels.
OUR PERFORMANCE PROMISE
Social media agency: Actively managing the target group.
Social media thrives on direct and fast communication. No other advertising medium is as fast-moving and needs constant "fodder". As a social media agency, we provide support from conception and creation to ad management.
