Concepts
Content concepts from the ground up. Whether newly developed, optimized or adapted.
Store support
Store Content. For Amazon (A+, A9 SEO etc.) or any other eCommerce system.
Images
Image optimizations. Translations, clipping, white space and much more.
Videos
Motion picture creation, creation and optimization of existing videos.
Product title
Copywriting and optimization of product titles for store systems such as Amazon, Shopify, etc.. Also automated or via our PIM.
Texts
Product texts, editorial texts, comparison tables and much more that increase visibility (SEO) and sales.
Structure
Building structured data used for automation or attribute creation of product data.
PIM
Product data management with our PIM system or any other system in use. This is about optimal content, not a system issue.
DAM
Media Data Support. In our DAM system or any other system currently in use. Structuring. Classification etc.
Automation
Automation of product data content. Based on structured data with the retresco text engine or in connection with our PIM system.
SEO
SEO optimizations are implemented for all content topics. From keyword analysis to reporting and rolling reconciliation.
GDSN
We manage all data for the GDSN data pool. Based on our PIM system or directly in the data pool. Competence through years of retail experience.
CONTENT MANAGEMENT CASE
NOBILIS Group
The NOBILIS Group relies on our PIM/DAM solution from dynamicTOOLS with the product NEO. In addition, we manage image data and other content and optimize all data for the retail market (trade).
CONTENT MANAGEMENT CASE
Merz Consumer Care
Merz Consumer Care also relies on our products. However, an essential part of the work is also the optimization of the product data by our content team. From the clipping to the correct conversion and resolution.
CONTENT MANAGEMENT CASE
Coty
The Coty BeautyNet was created for Coty. A solution based on our dynamicTOOLS. In addition, there are content tasks for images, videos and texts in German.
Questions about content management and more
Product data content is a broad field. If you want to achieve good results in retail and also in eCommerce with your own store, many factors must be considered. From suitable texts, short description, long description, highlights, recommendations to rich snippets. In the media area, it’s primarily about attractively prepared images and videos, resolutions, image formats, clipping, etc.
All topics that we take care of. In addition, there are basic content concepts in order to always provide the right media and content at the POS (whether digital or analog).
No. Our dynamicTOOLS are used when the requirements exactly match the performance and capabilities of our systems. This does not always have to be the case. That’s why we take a close look at the task at hand and make recommendations. Even if a lot can be achieved, it is quite possible that other systems fit better or that no dedicated system is used but a process is defined, which then uses tools of any kind at certain points.
Of course. We are very happy to do this and also work with partners for specialized applications such as CGI etc. in the implementation. Important: There always needs to be a lead who pulls the strings. Here we have a lot of experience and can define and accompany processes and implementations.
Yes. Everything from A-Z does not always have to be in our hands. We work constructively and efficiently with other service providers or agencies, or are happy to take care of just one specific area. For example, the content of an Amazon vendor can be in our hands, while Amazon Advertising is supported by another partner.
Anytime. The main thing is to create activating content. Here, many platforms are hardly conceivable without the media push, since the big players like Google and Meta etc. very specifically gear their algorithms to moving images and media. Organic growth has its limits here. In SEO and the visibility of product content, the situation is somewhat different; here, optimal preparation is an essential basis.
Many of our customers constantly have new products, launches or updates of established products. In this context, it is important to stay on the ball and continuously prepare, optimize and analyze. We do this and are always happy to provide support over time.
Some. Unfortunately, a lot of media data is often not optimized for social, eCommerce and retail processes. Be it the presence of an optimized clipping path. Image quality or resolutions are not right. Videos are not suitable for eCommerce, too long, too small, wrong file formats, etc. There are not enough views and Leading Pictures are not clearly defined. There are very many issues that create challenges due to globalization of data pools in the DACH market. We address this issue and take care of the right processes and implementations.
OUR PERFORMANCE PROMISE
Establish content management processes.
Often there is a lack of understanding or a clear process to think content right from the start. We support and implement.
