Mundpropaganda

Mundpropaganda

/en/glossar/reachWord of Mouth (WOM) in Marketing – The Power of Word of Mouth

Word of Mouth (WOM), also known as word-of-mouth advertising, refers in marketing to the dissemination of information about products, services, or brands through personal recommendations. In contrast to traditional advertising, WOM is based on authentic, voluntary statements from consumers and therefore enjoys a particularly high level of credibility.

Recommendations from friends, family, or colleagues often influence purchasing decisions more strongly than advertising messages. Studies show that consumers are more likely to trust products or services rated positively by other customers. This form of referral marketing is particularly effective because it is directly based on trust, satisfaction, and personal experience.

WOM can take place both offline (e.g., through conversations) and online (e.g., through reviews, social media, or forums). Especially through social networks, the reach of WOM has significantly increased. A single positive post can go viral and reach a massive audience – just like a negative one.

In marketing, Word of Mouth is strategically used to increase reach and brand awareness. Measures include, for example:

  • Campaigns with influencers or brand ambassadors

  • Customer reviews and testimonials on websites

  • Referral programs with incentives (e.g., discounts)

  • Experience marketing that encourages positive word-of-mouth

The prerequisite for successful WOM is a convincing product or experience. Only those who provide added value will be recommended. Companies should therefore focus on quality, customer satisfaction, and customer service.

WOM is cost-effective, sustainable, and credible – a powerful tool in the marketing mix that contributes to brand building and customer retention in the long term.

Advertising contacts

Advertising contacts

Advertising contacts refer to the number of touchpoints between an advertising message and potential customers. They measure how often people see or hear an ad, regardless of whether they respond to it. Advertising contacts are important for assessing the reach and effectiveness of advertising campaigns, as they indicate the visibility of the advertisement.

Advertising contacts

Advertising contacts

Advertising contacts refer to the number of touchpoints between an advertising message and potential customers. They measure how often people see or hear an ad, regardless of whether they respond to it. Advertising contacts are important for assessing the reach and effectiveness of advertising campaigns, as they indicate the visibility of the advertisement.

Advertising contacts

Advertising contacts

Advertising contacts refer to the number of touchpoints between an advertising message and potential customers. They measure how often people see or hear an ad, regardless of whether they respond to it. Advertising contacts are important for assessing the reach and effectiveness of advertising campaigns, as they indicate the visibility of the advertisement.

Advertising contacts

Advertising contacts

Advertising contacts refer to the number of touchpoints between an advertising message and potential customers. They measure how often people see or hear an ad, regardless of whether they respond to it. Advertising contacts are important for assessing the reach and effectiveness of advertising campaigns, as they indicate the visibility of the advertisement.

Advertising effect

Advertising effect

Advertising effectiveness describes the influence that advertising has on the behavior, perception, and purchasing decisions of the target audience. It is determined by various factors such as message, medium, frequency, and creativity. Effective advertising effectiveness increases brand awareness, customer loyalty, and sales figures by attracting attention and creating positive associations.

Advertising effect

Advertising effect

Advertising effectiveness describes the influence that advertising has on the behavior, perception, and purchasing decisions of the target audience. It is determined by various factors such as message, medium, frequency, and creativity. Effective advertising effectiveness increases brand awareness, customer loyalty, and sales figures by attracting attention and creating positive associations.

Advertising effect

Advertising effect

Advertising effectiveness describes the influence that advertising has on the behavior, perception, and purchasing decisions of the target audience. It is determined by various factors such as message, medium, frequency, and creativity. Effective advertising effectiveness increases brand awareness, customer loyalty, and sales figures by attracting attention and creating positive associations.

Advertising effect

Advertising effect

Advertising effectiveness describes the influence that advertising has on the behavior, perception, and purchasing decisions of the target audience. It is determined by various factors such as message, medium, frequency, and creativity. Effective advertising effectiveness increases brand awareness, customer loyalty, and sales figures by attracting attention and creating positive associations.

WhatsApp

WhatsApp

WhatsApp – The most popular messaging app in the world

WhatsApp is one of the leading messaging apps worldwide and was founded in 2009 by Jan Koum and Brian Acton. Since its acquisition by Facebook (now Meta) in 2014, WhatsApp has become an essential communication tool for millions of users worldwide. The app serves as a central platform for individuals and businesses to exchange messages, images, videos, and voice messages.

WhatsApp offers a user-friendly interface that allows for quick and easy communication with friends, family, and colleagues. Notably, it features end-to-end encryption, which ensures that only the sender and the recipient can read the messages, thus protecting users' privacy. WhatsApp is available on various platforms, including Android, iOS, and web, allowing users to communicate across devices.

Another standout feature of WhatsApp is the ability to create groups. These groups allow for chatting with multiple people simultaneously, which is particularly useful in professional and family contexts. Additionally, users can make voice and video calls via WhatsApp, making the app a comprehensive communication solution.

For businesses, WhatsApp offers a tailored solution with the WhatsApp Business version, enabling companies to communicate directly with customers. Features such as automated greeting messages, catalogs, and the ability to organize messages enhance customer service and communication.

WhatsApp has continuously evolved, introducing new features like status updates that can be shared similarly to other social networks, as well as payment integration in some countries.

Overall, WhatsApp remains one of the most important communication tools in digital everyday life. With its ease of use, security, and ongoing development, it has established itself as indispensable for modern communication.

WhatsApp

WhatsApp

WhatsApp – The most popular messaging app in the world

WhatsApp is one of the leading messaging apps worldwide and was founded in 2009 by Jan Koum and Brian Acton. Since its acquisition by Facebook (now Meta) in 2014, WhatsApp has become an essential communication tool for millions of users worldwide. The app serves as a central platform for individuals and businesses to exchange messages, images, videos, and voice messages.

WhatsApp offers a user-friendly interface that allows for quick and easy communication with friends, family, and colleagues. Notably, it features end-to-end encryption, which ensures that only the sender and the recipient can read the messages, thus protecting users' privacy. WhatsApp is available on various platforms, including Android, iOS, and web, allowing users to communicate across devices.

Another standout feature of WhatsApp is the ability to create groups. These groups allow for chatting with multiple people simultaneously, which is particularly useful in professional and family contexts. Additionally, users can make voice and video calls via WhatsApp, making the app a comprehensive communication solution.

For businesses, WhatsApp offers a tailored solution with the WhatsApp Business version, enabling companies to communicate directly with customers. Features such as automated greeting messages, catalogs, and the ability to organize messages enhance customer service and communication.

WhatsApp has continuously evolved, introducing new features like status updates that can be shared similarly to other social networks, as well as payment integration in some countries.

Overall, WhatsApp remains one of the most important communication tools in digital everyday life. With its ease of use, security, and ongoing development, it has established itself as indispensable for modern communication.

WhatsApp

WhatsApp

WhatsApp – The most popular messaging app in the world

WhatsApp is one of the leading messaging apps worldwide and was founded in 2009 by Jan Koum and Brian Acton. Since its acquisition by Facebook (now Meta) in 2014, WhatsApp has become an essential communication tool for millions of users worldwide. The app serves as a central platform for individuals and businesses to exchange messages, images, videos, and voice messages.

WhatsApp offers a user-friendly interface that allows for quick and easy communication with friends, family, and colleagues. Notably, it features end-to-end encryption, which ensures that only the sender and the recipient can read the messages, thus protecting users' privacy. WhatsApp is available on various platforms, including Android, iOS, and web, allowing users to communicate across devices.

Another standout feature of WhatsApp is the ability to create groups. These groups allow for chatting with multiple people simultaneously, which is particularly useful in professional and family contexts. Additionally, users can make voice and video calls via WhatsApp, making the app a comprehensive communication solution.

For businesses, WhatsApp offers a tailored solution with the WhatsApp Business version, enabling companies to communicate directly with customers. Features such as automated greeting messages, catalogs, and the ability to organize messages enhance customer service and communication.

WhatsApp has continuously evolved, introducing new features like status updates that can be shared similarly to other social networks, as well as payment integration in some countries.

Overall, WhatsApp remains one of the most important communication tools in digital everyday life. With its ease of use, security, and ongoing development, it has established itself as indispensable for modern communication.

WhatsApp

WhatsApp

WhatsApp – The most popular messaging app in the world

WhatsApp is one of the leading messaging apps worldwide and was founded in 2009 by Jan Koum and Brian Acton. Since its acquisition by Facebook (now Meta) in 2014, WhatsApp has become an essential communication tool for millions of users worldwide. The app serves as a central platform for individuals and businesses to exchange messages, images, videos, and voice messages.

WhatsApp offers a user-friendly interface that allows for quick and easy communication with friends, family, and colleagues. Notably, it features end-to-end encryption, which ensures that only the sender and the recipient can read the messages, thus protecting users' privacy. WhatsApp is available on various platforms, including Android, iOS, and web, allowing users to communicate across devices.

Another standout feature of WhatsApp is the ability to create groups. These groups allow for chatting with multiple people simultaneously, which is particularly useful in professional and family contexts. Additionally, users can make voice and video calls via WhatsApp, making the app a comprehensive communication solution.

For businesses, WhatsApp offers a tailored solution with the WhatsApp Business version, enabling companies to communicate directly with customers. Features such as automated greeting messages, catalogs, and the ability to organize messages enhance customer service and communication.

WhatsApp has continuously evolved, introducing new features like status updates that can be shared similarly to other social networks, as well as payment integration in some countries.

Overall, WhatsApp remains one of the most important communication tools in digital everyday life. With its ease of use, security, and ongoing development, it has established itself as indispensable for modern communication.