Click-through rate

Home

Glossary

K

Click-through rate

Click-Through Rate in Marketing – Metric for Attention and Interest

The Click-Through Rate (CTR) is a central metric in online marketing. It measures how often users click on a link, an ad, or a call-to-action (CTA) in relation to the number of impressions. The click-through rate provides insights into how well an advertisement or content resonates with the target audience.

The formula is:

Click-Through Rate (CTR) = (Number of Clicks ÷ Number of Impressions) × 100

Example: If an ad is displayed 10,000 times and clicked 150 times, the CTR is 1.5 %.

The click-through rate is an indicator of relevance and performance. A high CTR indicates that the message grabs attention, generates interest, and encourages interaction. Conversely, a low click-through rate may suggest unclear messaging, an inappropriate target audience, or a less attractive offer.

In various channels, the click-through rate plays an important role:

  • Email Marketing: How many recipients click on the link in a newsletter?

  • Search Engine Ads (SEA): How often do users click on a Google Ads ad?

  • Social Media Ads: How many users interact with a sponsored post?

  • Organic Search Results (SEO): How many users click on a search result?

To optimize the CTR, measures such as concise subject lines, compelling calls-to-action, relevant content, good design, and targeted targeting are employed. A/B testing also helps to determine which variant works better.

Conclusion: The click-through rate is an important measure of the effectiveness of digital marketing efforts. It shows whether a message is not only seen but also actively accepted – and is therefore a first step towards conversion.

Other topics

Glossary list

Glossary list

Glossary list

Glossary list

Glossary list

Glossary list

Glossary list

Glossary list

Glossary list

Glossary list

Glossary list

Glossary list

Keywords

Keywords

Keywords, long-tail keywords, and focus keywords are central terms in the field of search engine optimization (SEO). They help to structure content in a way that makes it easier for search engines like Google to find and index it.

Keywords are terms or phrases that users enter into a search engine to find specific information. For website operators, it is important to incorporate relevant keywords into their content to increase visibility for appropriate search queries. Keywords should be placed meaningfully in both the text and in headings, meta tags, and image descriptions.

Long-tail keywords are longer, more specific search terms that often consist of three or more words. They tend to have a lower search volume than general keywords, but usually have a higher conversion rate. This is because long-tail keywords reflect more targeted search intentions. For example: while “shoes” is a general keyword, “red running shoes for women size 38” would be a long-tail keyword. They are particularly suitable for niche markets or to address more specific target audiences.

Focus keyword (also: focus key phrase) refers to the central keyword that a specific piece of content is optimized for. It should appear in the URL, the page title, the headings, and several times in the text – but without keyword stuffing. The focus is on relevance and natural integration.

The targeted use of these three elements significantly contributes to the SEO strategy. Good keyword research forms the foundation for successful content. Tools like Google Keyword Planner, Ubersuggest, or Ahrefs help to identify suitable keywords and long-tail keywords, thereby greatly improving discoverability in search engines.

Keywords

Keywords

Keywords, long-tail keywords, and focus keywords are central terms in the field of search engine optimization (SEO). They help to structure content in a way that makes it easier for search engines like Google to find and index it.

Keywords are terms or phrases that users enter into a search engine to find specific information. For website operators, it is important to incorporate relevant keywords into their content to increase visibility for appropriate search queries. Keywords should be placed meaningfully in both the text and in headings, meta tags, and image descriptions.

Long-tail keywords are longer, more specific search terms that often consist of three or more words. They tend to have a lower search volume than general keywords, but usually have a higher conversion rate. This is because long-tail keywords reflect more targeted search intentions. For example: while “shoes” is a general keyword, “red running shoes for women size 38” would be a long-tail keyword. They are particularly suitable for niche markets or to address more specific target audiences.

Focus keyword (also: focus key phrase) refers to the central keyword that a specific piece of content is optimized for. It should appear in the URL, the page title, the headings, and several times in the text – but without keyword stuffing. The focus is on relevance and natural integration.

The targeted use of these three elements significantly contributes to the SEO strategy. Good keyword research forms the foundation for successful content. Tools like Google Keyword Planner, Ubersuggest, or Ahrefs help to identify suitable keywords and long-tail keywords, thereby greatly improving discoverability in search engines.

Keywords

Keywords

Keywords, long-tail keywords, and focus keywords are central terms in the field of search engine optimization (SEO). They help to structure content in a way that makes it easier for search engines like Google to find and index it.

Keywords are terms or phrases that users enter into a search engine to find specific information. For website operators, it is important to incorporate relevant keywords into their content to increase visibility for appropriate search queries. Keywords should be placed meaningfully in both the text and in headings, meta tags, and image descriptions.

Long-tail keywords are longer, more specific search terms that often consist of three or more words. They tend to have a lower search volume than general keywords, but usually have a higher conversion rate. This is because long-tail keywords reflect more targeted search intentions. For example: while “shoes” is a general keyword, “red running shoes for women size 38” would be a long-tail keyword. They are particularly suitable for niche markets or to address more specific target audiences.

Focus keyword (also: focus key phrase) refers to the central keyword that a specific piece of content is optimized for. It should appear in the URL, the page title, the headings, and several times in the text – but without keyword stuffing. The focus is on relevance and natural integration.

The targeted use of these three elements significantly contributes to the SEO strategy. Good keyword research forms the foundation for successful content. Tools like Google Keyword Planner, Ubersuggest, or Ahrefs help to identify suitable keywords and long-tail keywords, thereby greatly improving discoverability in search engines.

Keywords

Keywords

Keywords, long-tail keywords, and focus keywords are central terms in the field of search engine optimization (SEO). They help to structure content in a way that makes it easier for search engines like Google to find and index it.

Keywords are terms or phrases that users enter into a search engine to find specific information. For website operators, it is important to incorporate relevant keywords into their content to increase visibility for appropriate search queries. Keywords should be placed meaningfully in both the text and in headings, meta tags, and image descriptions.

Long-tail keywords are longer, more specific search terms that often consist of three or more words. They tend to have a lower search volume than general keywords, but usually have a higher conversion rate. This is because long-tail keywords reflect more targeted search intentions. For example: while “shoes” is a general keyword, “red running shoes for women size 38” would be a long-tail keyword. They are particularly suitable for niche markets or to address more specific target audiences.

Focus keyword (also: focus key phrase) refers to the central keyword that a specific piece of content is optimized for. It should appear in the URL, the page title, the headings, and several times in the text – but without keyword stuffing. The focus is on relevance and natural integration.

The targeted use of these three elements significantly contributes to the SEO strategy. Good keyword research forms the foundation for successful content. Tools like Google Keyword Planner, Ubersuggest, or Ahrefs help to identify suitable keywords and long-tail keywords, thereby greatly improving discoverability in search engines.

AI

AI

Artificial Intelligence (AI) is a technology that enables machines to exhibit human-like intelligence. It encompasses machine learning, neural networks, and algorithms to analyze data, recognize patterns, and make decisions. AI finds applications in areas such as healthcare, automation, natural language processing, and autonomous driving.

AI

AI

Artificial Intelligence (AI) is a technology that enables machines to exhibit human-like intelligence. It encompasses machine learning, neural networks, and algorithms to analyze data, recognize patterns, and make decisions. AI finds applications in areas such as healthcare, automation, natural language processing, and autonomous driving.

AI

AI

Artificial Intelligence (AI) is a technology that enables machines to exhibit human-like intelligence. It encompasses machine learning, neural networks, and algorithms to analyze data, recognize patterns, and make decisions. AI finds applications in areas such as healthcare, automation, natural language processing, and autonomous driving.

AI

AI

Artificial Intelligence (AI) is a technology that enables machines to exhibit human-like intelligence. It encompasses machine learning, neural networks, and algorithms to analyze data, recognize patterns, and make decisions. AI finds applications in areas such as healthcare, automation, natural language processing, and autonomous driving.

KPI

KPI

KPI (Key Performance Indicator) are measurable values that evaluate the progress and success of a company or project. They help to monitor and control performance goals by representing important business metrics such as revenue, customer retention, or conversion rates. KPIs support decision-making and strategic planning.

KPI

KPI

KPI (Key Performance Indicator) are measurable values that evaluate the progress and success of a company or project. They help to monitor and control performance goals by representing important business metrics such as revenue, customer retention, or conversion rates. KPIs support decision-making and strategic planning.

KPI

KPI

KPI (Key Performance Indicator) are measurable values that evaluate the progress and success of a company or project. They help to monitor and control performance goals by representing important business metrics such as revenue, customer retention, or conversion rates. KPIs support decision-making and strategic planning.

KPI

KPI

KPI (Key Performance Indicator) are measurable values that evaluate the progress and success of a company or project. They help to monitor and control performance goals by representing important business metrics such as revenue, customer retention, or conversion rates. KPIs support decision-making and strategic planning.