O

Off-site SEO includes measures outside of one's own website to improve search engine ranking. These include link building, social media marketing, influencer outreach, and guest posts. The goal is to increase the authority and relevance of the website through external signals, which leads to a better positioning in search engines.

On-site SEO includes optimizations directly on a website to improve its visibility in search engines. This includes keyword optimization, meta tags, internal linking, load times, mobile optimization, and user-friendly content.