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A landing page is a specially designed webpage that visitors arrive at through advertisements or search results. Its main purpose is to promote a specific action, such as sign-ups or purchases. It is optimized for conversion, with clear calls to action and focused content to guide users effectively.

Lead management encompasses the process of capturing, qualifying, and nurturing potential customer contacts (leads). The goal is to convert prospects into paying customers through targeted marketing and sales efforts. It includes tracking, analyzing, and optimizing leads to shorten the sales cycle and increase revenue.