Unilever
Unilever is one of the major players in the FMCG and consumer goods segment. For the DACH market, Unilever relies on dietz.digital and the dynamicTOOLS. The PIM/DAM solution delivers all product and media data to the defined target groups through a permissions logic.
Customer
Unilever
Industry
Consumer goods, FMCG
Service
dynamicTOOLS
PIM/DAM system
Customizations
Project management
Runtime
since 2016
Overview
The application of dietz.digital pulls data from internal systems. In doing so, all relevant data for the respective GTINs is aggregated and compiled in a "Single Point of Information." As a result, not only pure product descriptions or a single image are available, but also valid, complete, and up-to-date data.
Challenge
Unilever's product portfolio is very extensive, and due to the different product segments, product data is also required that is not relevant in the non-food sector. For example, data on allergens and other logistical data must be part of the application.
solution
The retail world is very complex, especially in Germany. The demands are high and are becoming more extensive over time. For example: product images or application images must be provided in different formats. Almost every retailer has different specifications here. The DAM solution from dietz.digital offers automated functions to meet these requirements.
result
For many years now, our solutions have been used at Unilever, and the agency provides comprehensive consulting on the system and data handling. Unilever has some individual requirements that were implemented specifically for this client. An important factor is not to rely on an "off-the-shelf" system. As a digital agency, we are always at your side and take care of the necessary functions that are needed on the client side.
