Procter & Gamble
The P&G TradeNet is the central product and media data solution for the DACH market. As an experienced P&G agency, a solution from dietz.digital was chosen many years ago. It has since evolved into a complete customized solution for Procter & Gamble.
Customer
Procter & Gamble
Industry
Consumer goods, FMCG
Service
dynamicTOOLS
PIM/DAM system
Media management
Project management
Runtime
since 2004
Overview
Large consumer goods companies like Procter & Gamble have a very wide portfolio of well-known brands. Ariel, Gillette, Braun, Pampers, Pantene Pro-V, for example, to name just a few. The P&G TradeNet serves all the company’s brands and provides a single point of information.
Challenge
At Procter & Gamble, the challenge is the depth and breadth of the product range. In addition, data streams need to be coordinated with global teams and various other factors must be considered. The complexity is further influenced by global guidelines that have a lot to do with technology and data security.
solution
Our systems are highly flexible and can individually adapt to customer specifications. This applies both in technical terms and in relation to individual functions. The frontend for the P&G application has also been completely adjusted to corporate guidelines.
result
We have managed to optimize the product data and media handling to the extent that commerce is served perfectly (as well as the GDSN platform), and employees and service providers always receive the optimal data for their work based on their permission definitions.
