Meine Bank
Raiffeisenbank im Hochtaunus eG refers to itself in customer communication as "Meine Bank". We have been actively involved in campaign creation for My Bank for several years now. The focus is on creative campaigns in the digital space, but adaptations in stadium advertising or, for example, on floor steps are also included.
Customer
Meine Bank
Industry
Finance
Service
Ad Management
Creation
Performance Marketing
Targeting
Runtime
since 2022
Overview
Meine Bank wants to be innovative. It wants to stand out, not only gaining local importance but also nationwide. We have this goal in mind during our communication and create visibility for a bank that understands how modern banks need to position themselves.
Challenge
How do you promote a product or service in a highly competitive segment? How do you do this when large players like Targo Bank, ING Diba, or other major banks are also in the field?
solution
The solution lies in the way messages are implemented and how the strategy puts the relevant USPs in the foreground. It is essential to thoroughly analyze which competitors are in the market and where approaches can become possible to convey better, more precise, and more activating messages.
result
The results are impressive. Our campaigns are so successful that we temporarily overwhelmed the digital identity procedures of the Raiffeisenbank Group. Enormous growth rates were achieved in the area of daily money and new customers for online accounts. Digital works when you know how to do it.
