GenoCrowd
The GenoCrowd platform offers crowdinvesting projects in the real estate sector. dietz.digital initially built the platform and implemented various campaigns in performance marketing over three years.
Customer
GenoCrowd
Industry
Finance
Service
Website Development
Performance Marketing
Campaigns
Online Marketing
Runtime
since 2022
Overview
Return on investment for investors is an important metric. But diversification of investments also counts. Here, GenoCrowd is an attractive alternative. Led by the Raiffeisenbank in Hochtaunus, a return opportunity for investors has been conceptually developed.
Challenge
The overall system is a technological challenge. The platform has been integrated into the portagon structure, providing a transparent overview of the projects and the respective investor information.
solution
The core of our work, in addition to managing the content, was SEO optimization and the development of campaigns that spanned the digital space from Google to Meta to LinkedIn.
result
With the current campaign "We make Germany yield strong!", a creative campaign has been placed on the website and implemented in digital communication (Google Ads, LinkedIn Ads, Search) as well as on the landing page.
