Energieplan
Energieplan is a brand new service for customers in commerce and industry who are looking for professional energy experts from a single source.
Customer
Energieplan
Industry
Energy
Service
Branding
Website
Digital Strategy
Online Marketing
Runtime
since 2024
Overview
The platform takes care of requirements gathering, advises, and selects the appropriate fit for businesses and industries from over 150 energy experts.
Challenge
The specialization of services in commercial and industrial sectors results in a clear funnel strategy that should facilitate targeting. However, since the term energy advisor or energy expert is heavily associated with private buildings, this challenge is not entirely trivial.
solution
The platform has been completely relaunched and a system has been developed that prioritizes SEO-optimized content marketing. The platform is supported by Google Ads campaigns and a LinkedIn presence, as well as promotion of this page.
result
The platform has been active since its relaunch in November 2024, so it is still quite new. Initial successes have been reported, and the targeting indicates that the right companies from the SME sector are being addressed and visiting the website.
