Social media agency and its significance

The Importance of Social Media Marketing and a Social Media Agency

A lot is discussed about social media these days. Opinions vary widely, but one thing is certain: social media has long since become an important part of our everyday lives. dietz.digital manages your social media channels.

Not only individuals, but also businesses must address this—at least if they want to stay up to date and competitive. However, many are overwhelmed by it. Hiring a social media agency is usually the right decision.

Opinions Are Formed and Trends Are Discovered on Social Media

Companies need to be where their existing and potential customers are—and that is precisely on social networks such as Facebook, Instagram, Pinterest, or Twitter. Because today—with a growing trend—these are places where exchanges take place, opinions are formed, new contacts are made, and new trends are explored.

“Content is King” More Relevant Than Ever

Speaking of trends: people are fed up with traditional advertising; they want to be addressed personally and choose for themselves when, where, and by whom. They follow their favorite brands and discover new brands that have something to say and stand out from the crowd. At the same time, competition on social media is also constantly growing, with more and more companies and brands fighting every day for the attention of potential customers. Outstanding, personal, authentic, and emotional content has never been as important as it is today.

Changes to the Facebook Algorithm

Since the 2018 update, the Facebook algorithm has placed more emphasis on “meaningful interactions”—severely restricting organic reach for businesses. Even likes don't really help push posts anymore; what counts now is genuine engagement. Users need to interact with the posted content, which means they should linger longer on posts, comment on them, and share them so that they are classified as relevant to others and shown in their feeds. Such content cannot simply be produced on the side; using a professional editorial team or social media agency is highly recommended here.

Instagram and TikTok in the Fast Lane

While Facebook is still the leading social media platform in terms of user numbers, Instagram is enjoying increasing popularity, not just among younger target groups. Now, one billion people worldwide are already active on Instagram, with over 15 million users in Germany. Even more important, however, is the following figure: Instagram is said to be responsible for 75 percent of all engagement across all social media channels. A massive potential that should not be wasted.

From Video to Stories and Live Streams

Videos are nothing new, but Stories are a relatively new format. One that seems to have taken the world by storm in no time. Snapchat brought them to life, Instagram made them indispensable, and Facebook has now joined in as well. Originally, Stories disappeared after 24 hours, which gave them timeliness and exclusivity—people felt like they were missing out on something unique if they weren't there right away.

Now you can add a Story to your Highlights and keep it on your profile for as long as you like, but the remaining Stories still disappear as before. The goal is to capture the moment, not only during creation, but also during viewing. Spontaneity and authenticity are the magic words. People want less “polished” and more personal content, up-close and direct, made by “real” people who share their honest opinions. Which brings us to the next major trend in social media marketing:

Influencer Marketing of Today and Tomorrow

Influencers are named so because they exert influence. But the era of the “big names” seems to be over; more and more people trust so-called micro-influencers. In contrast to celebrities, they appear much more authentic and often have a smaller but more active audience that is more willing to engage in valuable interactions. Micro-influencers are genuinely interested in the topics they post about, just like their followers. Instead of focusing solely on follower counts, it is much more worthwhile to look at engagement rates. Read more about this in our article on influencer marketing.

The Opportunities and Challenges of Social Media Marketing

Cambridge Analytica, the diesel emissions scandal, the Russia affair, and millions of fake accounts—these are some of the reasons why social media platforms and several large companies have lost credibility recently. User trust has been shaken, and people have become more skeptical. Another reason why trends are shifting away from traditional advertising, polished content, and celebrity faces toward Stories and micro-influencers. Corporate values are increasingly taking center stage. However, those who position themselves correctly here and keep up with the times can turn today's challenges into their opportunities.

The Role of Community Management

Through negative feedback, a dissatisfied customer can trigger a full-blown shitstorm. A quick and appropriate response is paramount here. It is of utmost importance to acknowledge the customer and their concern, respond openly and honestly, and offer a constructive solution. This way, you can not only prevent damage to your image, but also turn dissatisfied customers into loyal fans. However, time and resources are often scarce in companies—hiring a social media agency to actively manage these channels makes sense in this case as well.

The Benefits of Social Media Marketing

Almost half of the world's population uses social media platforms today, and nearly 40 percent of them look for product and service offerings there. The pool of potential customers is growing every day, while existing customers turn into fans and brand ambassadors. Building an image, increasing brand awareness, expanding reach, fostering customer closeness—almost every marketing goal can be achieved with the help of social media. Thanks to sophisticated targeting methods in paid social, target groups can be addressed with great precision, reducing scatter loss to a minimum.

Added to this is the breakthrough in social commerce: since 2018, companies have been able to tag their products on Instagram. Tap once, and users learn more details about the product or can buy it right away. 130 million Instagram users tap on a shopping post every month. Instagram shopping is becoming increasingly popular, both for businesses and consumers.

dietz.digital – The Social Media Agency from Frankfurt am Main/Wiesbaden

The marketing landscape is experiencing major shifts. Traditional advertising bounces right off customers. At the same time, new business models like social commerce are establishing themselves. Those who are not present on social media today are losing out; those who are involved must also pursue the right strategy to win. We at dietz.digital are by your side when it comes to producing social media content that provides real added value.

Whether text, image, or video—we create content for your social media presence and take care of the right mix as well as detailed planning. We find and manage influencers, run advertising, and take care of the analytics. Thus, we offer the entire spectrum of services in social media marketing, giving you a single point of contact for everything.

Especially for a social media agency, it is essential to keep an eye on current developments and watch out for the trends of tomorrow. Only then can creativity and technical know-how be applied with promise of success.