April 17, 2026
April 17, 2026
Relaunch of the digital bank "Meine Bank"
dietz.digital develops the big idea for the relaunch of the digital bank Meine Bank. The launch begins with the first poster campaign on long-distance ICE trains across Germany.
New Business
New Business
Customer
Customer
Campaign
Campaign
Creation
Creation
Big Idea for the relaunch of the digital bank "Meine Bank"
Meine Bank is repositioning itself and wants to become the digital bank of the Raiffeisenbank Group. For the launch of the new brand presence, dietz.digital was commissioned with a campaign that will initially be placed as a poster campaign on many ICE routes for several months.
Big Idea for the relaunch of the digital bank "Meine Bank"
Meine Bank is repositioning itself and wants to become the digital bank of the Raiffeisenbank Group. For the launch of the new brand presence, dietz.digital was commissioned with a campaign that will initially be placed as a poster campaign on many ICE routes for several months.
For the repositioning, the client created an AI-generated character, which we visualized in various scenes using prompts with the help of AI tools.
The Zinz as the Big Idea
Attention, not a typo :-) The Big Idea is based on the approach of loading the generated character with the right and important values that sit at the center of the digital bank's services. For end customers, that's clearly interest. In other words, the return that, for example, call money accounts or fixed-term deposits bring.
We wanted to give the cute character an identity. In the environment of Trade Republic, Targobank, ING and others, it is hard to find a USP. Especially when no personal advice is linked to the business model.
Simply zinzational
Our creation created the Zinz. A play on words that is phonetically clear, but gains absolute distinctiveness in the digital world. This can build visibility, and the name is a clear differentiator. In addition, creative text work is now possible. Zinz on top!
For the repositioning, the client created an AI-generated character, which we visualized in various scenes using prompts with the help of AI tools.
The Zinz as the Big Idea
Attention, not a typo :-) The Big Idea is based on the approach of loading the generated character with the right and important values that sit at the center of the digital bank's services. For end customers, that's clearly interest. In other words, the return that, for example, call money accounts or fixed-term deposits bring.
We wanted to give the cute character an identity. In the environment of Trade Republic, Targobank, ING and others, it is hard to find a USP. Especially when no personal advice is linked to the business model.
Simply zinzational
Our creation created the Zinz. A play on words that is phonetically clear, but gains absolute distinctiveness in the digital world. This can build visibility, and the name is a clear differentiator. In addition, creative text work is now possible. Zinz on top!
