YouTube – The world's largest video platform
YouTube is the best-known and most-used video platform in the world. It was founded in 2005 and acquired by Google in 2006. Today, YouTube is not only a place for entertainment but also an important platform for education, marketing, journalism, and creativity.
Users can watch, upload, comment on, share, and rate videos on YouTube. The range of content is vast: music videos, tutorials, vlogs, news, livestreams, documentaries, gaming, science, and much more. Anyone can create a channel and publish videos for free – from hobby filmmakers to professional companies.
A major advantage of YouTube is its reach. With over two billion monthly active users, the platform offers enormous potential for content creators and brands. YouTube is especially popular among younger target groups, who are increasingly replacing traditional media like television with online videos.
For many, YouTube is not just a platform but a profession: With the YouTube Partner Program, creators can earn money through ad revenue, channel memberships, or Super Chats. Collaborations with brands and affiliate links are also common sources of income.
YouTube is also a powerful marketing tool. Companies use the platform for product presentations, tutorials, customer communication, or promotional films. Through targeted video marketing and search engine optimization (SEO), new customers can be gained and brand awareness increased.
YouTube has evolved in recent years – with features like YouTube Shorts (short videos), YouTube Live (livestreams), and YouTube Music. Educational content is also gaining importance: many now use the platform as a free source of learning.
In summary, YouTube is a central medium of the digital world. It uniquely combines information, education, and entertainment – and offers everyone the opportunity to share content with the whole world.