Wella
The Wella Download Center structures and manages all media data of this renowned company in the DACH region. The agency also controls all processes in media handling and ensures a constantly up-to-date platform.
Customer
Wella
Industry
Beauty
Service
dynamicTOOLS
PIM/DAM system
Media management
Project management
Runtime
running since 2014
Overview
Media data in the beauty sector, here for the Wella corporation, are very high-quality assets. In many cases, this data must be adapted to the usage guidelines of trading partners. Our software does exactly that and ensures that processes run much smoother and faster.
Challenge
One of the challenges in the Wella system is the management of buyouts. This refers to third-party rights to images, such as those of models or photographers. The system manages these rights and ensures that it can respond in a timely manner.
solution
Our SaaS software provides an all-in-one solution and agency support for all content and technical questions. Due to the agency's extensive expertise in this industry segment, a quick understanding of special situations is ensured, and we can respond rapidly to new requirements.
result
Global systems are present in almost all of our customers. This means that there are global solutions to manage product data and media data. However, the DACH market requires a high degree of flexibility and speed. This is often not possible when many markets need to be served simultaneously. This is where we come into play. We are the speedboat that offers software, consulting, and support from a single source.
