De'Longhi
For De'Longhi, our DAM system dynamicDAM® has been implemented. The application has served as the central media database for De'Longhi in Germany for many years.
Customer
De'Longhi
Industry
Household
Service
dynamicTOOLS
DAM system
Consulting
Digital agency
Runtime
since 2016
Overview
Evaluation, selection, and integration of the DAM system. Essential for the selection was the digital agency dietz.digital, which is always available to the customer De'Longhi as a partner and advisor. All brands of the group are integrated, including De'Longhi, Kenwood, Braun, and Nutribullet.
Challenge
The media data from De'Longhi is very heterogeneous and available in many formats and resolutions. Moreover, it was not stored in a structured manner. As a result, data could not be found, and sometimes inferior or incorrect data was provided to trading partners.
solution
dynamicDAM® is a very mature product that significantly simplifies media management in the company. In addition, there is the expertise of the agency, which has built up a lot of know-how over many years in the consumer goods, durable goods, and FMCG sectors between manufacturers and trade.
result
Satisfaction all around and the option at any time to expand the system towards product master data (PIM).
