Convincing coffee lovers, hobby-baristas and caffeine-junkies to become Facebook-fans of the De’Longhi-brand.
Establishing De’Longhi as coffee-expert and win fans for the brand – to increase the brand’s reputation.
Making impressions with a brand-related strategy, a thoughtfully complied editorial plan, and creative, engaging posts.
Brilliant products
Creative postings
Engaging
Social channels
Awareness
Effective content connects, especially on Facebook and other Social Media-channels. We’re passionate about contents that move people and invite to lively discussions. If this effort results in strong connections between people and brands, it is the most encouraging acknowledgement for our work.
Our aim is to generate emotional moments or create an added value the user perceives as relevant, funny, or inspiring.
As a social media agency we extend the fan base continuously and ensure an increasing number of likes and – most of all – a growing brand loyalty. And also regarding De’Longhi’s community-management, we jump in with helpful advice and support.
Summer leaves a lot of opportunities for new ideas. For example: the creation of cool and tasty drinks. These are always refined with coffee and a lot of other ingredients that are characteristic for this time of year.
The world of coffee is a world full of gourmets. That’s the content-guideline we keep in mind for the Facebook-channel. We provide inspiring tips and tricks for the daily routine – or seasonal or thematic posts that connect the brand to this event.
Halloween was just around the corner. And what could be more obvious than carving the ultimate De’Longhi-pumpkin right here in our agency? And film a great how-to-video, of course! On top, there was a competition for the users. The result: a recipe for great response and awareness.
Flavor is an important criterion for coffee-lovers. It is like a small time-out, a short break for a contemplative moment or you simply want enjoy it after lunch. It doesn’t matter where or how you enjoy your coffee, flavor should always be around.
It’s all about the coffee bean. That refers to the bean as a whole and everything connected with it, so that your coffee tastes perfectly for a possibly long time. We gave away tips & tricks to keep the flavor exactly where it is needed.
Social Media is an additional mainstay that is realized by us either as a specific service or in combination with other services or channels. In doing so, we always focus on the brand’s relevance for this channel and subjects that are best suited to be promoted in an editorial plan. Facebook is different than Instagram, and ideally, both channels are operated in regards to the target-group.
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