A manufacturer for leather goods requested us to develop a brand for smartphone cases. The products should be sold mainly in e-commerce. The manufacturer’s background: He produces leather goods globally for the big brands, but not for his own brand. Due to the patents of an own way of locking, the opportunity to build up and introduce an own brand took form.
dietz.digital developed the brand ICH&DU, a case of life. The idea behind was completely in line with the digital lifestyle that today, the smartphone has become the center of individual communication for all of us. ICH&DU was a perfect fit, the design and logo development as well as the claim supported the brand’s demand.
In addition, the soundtrack included the song by Sebastian Hämer, Ich&Du. A perfect creative package for a product and a brand that combines what is actively lived out today.