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The outstanding content made for our clients’ brands and products are the basic elements of modern communication. We create content or deal with the perfect staging of existing content.
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Layout and artwork is an essential part of the work at dietz.digital. Our graphic designers create various artworks, design experiences and develop information architectures.
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Website, App, Search, Marketing Automation, Programmatic or Push. Many disciplines help enormously to generate reach or ensure visibility.
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Stories, posts etc. are created and developed in the agency. From creation, influencer management and, targeting/re-targeting/ad management to evaluation.
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Innovative PIM-system at flatrate pricing. Rights-management, individual output-formats and import options from global sources.
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Media-Asset-Management at it’s best. Easy to handle but loaded with features. Individual Download-formats for every need.
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Content-Workflow-Management for field worker jobs/tasks or in partnership with service providers incl. full control of budgets.
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iOS/Android App amplifies our DAM-system. Make pictures in stores or at events, qualify them and synchronize with dynamicDAM®.
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iOS/Android App extends our PLAN-system. Delegate store appointments, include sales details and synchronize it with your headquarter.
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head&shoulders “Dandruff free”-campaign
head&shoulders is a premium brand of Procter & Gamble and the anti-dandruff shampoo No. 1 in the DACH market. dietz.digital came up with something very special for this 360° campaign. In the first step, a map of Germany, Austria and Switzerland was implemented on the brand website and tagged with the hashtag #schuppenfrei. This map was snow-covered, so it was completely white.
The consumers could help to free the map from snow – or to be precise: dandruff. All they needed to do was redeeming coupons from direct mailings or using the codes they got through social media postings or by purchasing the product. At the same time, data was collected, which helped to define thresholds for the whole campaign.
This was our overall creative approach: snow-free = dandruff-free. The campaign started in the winter, so the reference to the topic was more than obvious.
A great viral success: The second step expanded the concept. It included the opportunity of winning head & shoulders-teams that cleared the snow in front of the winner’s house for free. Again 360°, now with the support of local air-play in radio spots.
You have questions about this project?
Kundehead&shoulders (P&G)Jahr2016Projekthead&shoulders 360° Campaign
