Curél, KAO’s Japanese skincare brand, has so far been active and well-known mainly in the Asian region. In addition, there is a brand area in the US, where the market positioning does not correspond to the brand’s actual product. For Curél, the task was to design and implement the website for the UK and US. Also, this implement should be considered as a guideline for internal development based on the Adobe Experience Cloud.
In addition to the creative work, the main task was to develop the information architecture. We set up the SEO concept, used wireframes, and pixel-precise specifications to deliver the basic work for the global teams.
As an agency, dietz.digital was entrusted with analyzing the results of the development work and providing technical feedback. An essential part of the work was connecting with teams in the US, UK, DE and Japan for a successful global implementation and coordination.