THE KEY-VISUAL THAT MAKES A BIG IMPACT.

When professionals meet, you don’t need many words.

A key-visual is more than just an image with text. Next to our know-how regarding an effective image composition and accurately written texts, it is our creativity that enables us to deliver strongly visualized messages. Like we did for the P&G Metro-team.

WHO …

Addressing professional users that have a job-related high demand for textile detergents.

WHAT …

Convincing Metro’s B2B-consumers of the quality of Ariel Professional – in cooperation with recognized partners.

HOW …

The FC Bayern München’s equipment manager is the center of our visual. He supports the key-visual’s effect greatly.

1
2
3
4
5
pg-bayern-key-visual-dietz-digital-kv
1

The FCB’s equipment manager

2

Engaging headline

3

Ariel Professional

4

Rendering washing machines

5

Composition

Your key-visual: From scratch right into the consumers’ mind

There are countless stimuli that produce an effect on us every day – no matter whether in the pedestrian zone, on the street, or even in the net. This makes it very difficult to bring out the main points and transport messages in such a way that at least a few moments of attention remain for your own advertising.

It is extremely important to pay attention to recognition and thus a recurring creation in the same context. A key visual can help here. It connects the consumer to the identity of the brand and differentiates it from other brands. It helps to achieve an image transfer (testimonial) or to stand uniquely for a certain product. And it works not only for our target group but also for all employees, because they also want to identify with what produce at work every day.

Identity is needed if brands are to be consciously perceived.

This always goes hand in hand with the aspiration to create identity. In other words, an effect that is consciously associated only with this brand or product. If one looks at advertising in the field of decorative cosmetics, one quickly understands how important testimonials and their market value are even today. It was a similar situation in the case of our work for the P&G Metro team: Lawrence, the Zeugwart of FC Bayern Munich, is a perfect testimonial for Procter & Gamble‘s professional products with his professional environment and his internationality. A WIN/WIN situation that needed to be staged professionally.

You need consulting on the subject key-visual?

Key-visual creation

It’s about implementing creative ideas combined with aspiration, stopping power for a specific statement, and the products connected with it.

dietz.digital | dietz GmbH & Co. KG | Am Kronberger Hang 8 (Building L1) | 65824 Schwalbach am Taunus | Germany | info@dietz.digital

Digitalberatung durch Oliver Dietz, CEO